The Ad Money Machine

Fight Back Against Fake News

Here's a textbook reactivation piece from the mighty Bottom Line Personal. Sure, this is not the Bottom Line of the mid 1990s and maybe that's a good thing. The publication sticks to its roots as it continues to evolve under the helm of Marty's … [Continue reading]

“When you can’t sleep your body can’t heal…

This magalog for "Restful Sleep" mailed in 2016 and 2017 and has all the obligatory fonts and design elements for an Eastern Medicine promo. The positioning of this house doctor for Healthy Directions is spot on for this pitch. And supplements … [Continue reading]

The Sales Liberator Video #3: Ad Breakdown and Command & Control in Advertising

Here's ANOTHER market "Mr. X." has revolutionized to take in over a BILLION dollars in sales over the last decade plus. If you want to take "command and control" of the sales process in print, THIS is how to do it. Here's the breakthrough ad … [Continue reading]

The Sales Liberator Video #2 (A Billion Dollar Product & Multi Market Mastery)

When you can take your sales from $50 to $350 million in a little more than a year -- SEVEN TIMES growth -- you should be able to fill a stadium with marketers... ready to hang on your every word AND pay you a pretty penny to do so. There's only … [Continue reading]

Get this seldom-seen $2 Note in Crisp Uncirculated condition for $2!

The new category Coins, currency & collectibles is coming soon. And come to think of it, a specialty products category wouldn't hurt either. This full page, color ad from the Littleton Coin Company also runs widely in quarter page … [Continue reading]

New Pill Repairs Aged Cells All Over the Body

How do you know what's HOT versus what's not... in this fast closing chapter of newspaper print advertising in the United States? Obviously, there's the old school method of counting insertions. There's the real old school way of getting hold … [Continue reading]

Bye Bye Belly Fat!

It's already several years since the deathknell of one of the great direct mail institutions. Rodale was solidly in the Pantheon of mail order greatness. Alas, after being acquired not once but twice, the current entity that was built on direct … [Continue reading]

OFF-LABEL Supplement Selling Secrets

We'll keep covering this one till the advertiser stops... or I do. You've seen the Copywriting Evolution of a Blockbuster Product (50-Page Swipe File) For the better part of the last decade, AloeCure's advertising has looked something like … [Continue reading]

How to Beat the Joe Louis, Rocky Marciano, Mohamed Ali Alt-Health Direct Mail Champion… That OWNED Mailboxes for a Decade

What's it like to challenge a seemingly unbeatable control that mailed for a decade? The boxing equivalent would be signing up for a title fight against Joe Louis, Rocky Marciano or Mohamed Ali, after they've soundly beaten all challengers to the … [Continue reading]

Another “restless” night

Not every ad of merit comes out of an ad agency or from the pen of a professional copywriter. There are plenty of professional practitioners in all sorts of markets who produce response getting ads (and products!). Here's one for a dental sleep … [Continue reading]

LETHAL Lead Generation (Blunder #10: Mismanaging Retirement Withdrawals)

Fisher Investments is the biggest player across all media using direct response advertising in its market. Here is the latest banner showing up in December 2019. Avoid Putting Your Life Savings at Risk Fishers's elegantly simple landing … [Continue reading]

French Masterpiece (Luxury Real Estate Advertising)

Here's another luxury real estate listing by David Ogilvy's son -- one of the great luxury real estate marketers the world over. Is it any surprise? This extract from a 2013 interview conveys the importance of SELLING THE DREAM. David F. … [Continue reading]

Weight Loss, Blood Sugar, Cholesterol & Blood Pressure SUPER Spray

CellTrim has stormed on the scene in late 2019 with a new spray delivery product and are testing like crazy in print. This isn't positioned as a "one problem product" but a SUPER product in the mold of AloeCure or Omega-Q Resveratrol. There's … [Continue reading]

How to Train, Coach and Motivate Even The Average Joe to Become Ultra-Tough, Hyper-Resilient and Way More Powerful…

"Some of the world’s toughest—and most successful—men have endorsed Zach Even-Esh’s Encyclopedia of Underground Strength and Conditioning as a must-have, go-to resource for developing the supreme athletic durability, multi-functional strength and … [Continue reading]

He Was a Successful Criminal for 30 Years… Now He’s on Your Side!

Ladies and Gents, here's another one of those irresistible "against type" leads from the annals of print advertising. There are plenty of ads written from the point of view of security experts and not nearly many from the criminal's perspective, … [Continue reading]

Inner Work for your Outer Self

Here's a Zen-like headline from the fine folks of Serovital. With an ad spend in the tens of millions for DRTV, online display and print since 2013, Serovital is firmly entrenched as a BLOCKBUSTER supplement. … [Continue reading]

Congress Passes $42.4 BILLION “Consumer Rebate Program!” (NEW Category)

Here is another WILDLY popular category in direct mail and print... especially if boomers and seniors are in your core market. It's the SAVE MONEY category. And what wider net could be cast than that in the pre-head -- "URGENT for Anyone Who … [Continue reading]

YOU MUST BE OVER 21

The Ginzburgs were some of the most prolific info markers of all time. While Ralph Ginzburg was the frontman, Shoshana Ginzburg was the FORCE behind the copy and some of the best fascinations in the business. Want to sell some marriage manuals, … [Continue reading]

GIANT Magic Subject Lines (November 2019)

38 dead, millions without power (Lee Bellinger) If this doesn't scare them into clicking... what will? From Ian Marsh (Personal) (Ian Marsh) NEVER write personal unless it is. This was a broadcast to many with an unsubscribe link. No excuses. 3 … [Continue reading]

The Great Debt Collapse of 2019-2024

The difference between the two BIG verticals of direct marketing -- alternative health and finance -- are as clear as the headline on a mail order magalog. In alternative health, you can run an ad for YEARS without changing a word of ad … [Continue reading]

Vangaurd’s BEST and WORST funds for Right Now

If you own, or are even thinking about any of these funds, READ THIS REPORT IMMEDIATELY! Dear Fellow Investor, Do you own at least one Vanguard fund? Would you like to see your mutual fund portfolio grow faster? Want more income from your … [Continue reading]

The Lost Joe Karbo Interview

I've just stumbled on some incredible advertising from Joe Karbo... in real estate! The world's one time king of business opportunity had talent without bounds. The following article about Joe him is excerpted from an interview entitled, “The … [Continue reading]

High Blood Pressure and High Cholesterol CURED by Fidel Castro?

Welcome to the annals of CURIOSITY laden advertising leads. This tabloid sized magalog mailed for years for Bottom Line's Health News. … [Continue reading]

“How To Toughen Yourself Up In A Hurry — Mentally, Physically And Spiritually…”

Wim Hof is the Iceman. He set numerous world records for cold immersion, swimming for distance under sheets of ice and of course... climbing 7,200 meters up Mount Everest wearing nothing but shorts and shoes. Here's the testimonial laden pitch for … [Continue reading]

INCREDIBLE Investment Newsletter Pitch from a 60 YEAR Copywriting Veteran

How many copywriters do you know who've stayed at the TOP of the direct response game for nearly 60 years? I know of only one... and his copy puts the youngsters to shame. Here is the first batch in the series... and a ZINGER it is. … [Continue reading]