Inspiration abounds in the world of direct mail marketing... with things like: - Bonus overload - Fascinating "see-page" bullets and... - Dimensionalizing the value of an offer... so your prospect is eager to buy NOW … [Continue reading]
Brain Kurtz sure came up with a zinger when he decided to swerve into the direct response television FAST LANE in 2008. The multi-channel success story combined direct mail (which Boardroom and Bottom Line seemed to "corner the market on" at its … [Continue reading]
File this one under: "Great leads that rake in response"... As well as: "The headline they stole from Clayton Makepeace… he stole it too." The late, great Clayton Makepeace said of this piece that mailed in the millions for Health … [Continue reading]
Here's a great example of marketing success (with our beloved long form copy) for a product from yesteryear. It's often challenge selling a seminar from several decades ago... UNLESS it's got a BIG idea that transcends time... AND you can capture … [Continue reading]
Here's the sales letter that just mailed with the renewal offer for Second Opinion. Take your pick: one year at $49 or two years at $89. … [Continue reading]
I've shared quite a few emails over the years with this eternally young beauty brand of one. Mostly about "Schwartzy," as she liked to call him... a.k.a. Eugene Schwartz. Like a lot of overly ambitious entrepreneurs who get into the … [Continue reading]
The 1980s through the early 2000s were a golden age for direct mail in the area of self-help. And Nightingale-Conant stood atop the Everest of the mail order world. Here is one dynamite memory improvement package. … [Continue reading]
This package has a museum feel to it in the age of Insta and TikTok. Even though I live for "museum rarities" that can be resurrected to ignite RESPONSE... I doubt this one had much spark. … [Continue reading]
Welcome to one of the most successful customer acquisition offers in the world of newsletter publishing. It ran from January of 1990 to November of 1997 in publications from coast to coast. Bill Glazer modeled this offer to the "T" when he took … [Continue reading]
Want to learn how to sell software as a service aka SAAS? These guys have been doing it since 1988. They're one of the biggest mailers in the trading software category. … [Continue reading]
Here's the advertising collection from the franchise that stormed on the scene a over twenty years ago. It's got advertising lessons for all of us, not just those in the chiropractic market or professional practice markets. Long copy's … [Continue reading]
Here's the mighty Time-Life books at its zenith of book publishing and book advertising in the late 1960s. Time-Life knew how to sell collections prospects would gobble up and their food copy is still delectable today. … [Continue reading]
Do people still by books by mail? You bet! Here's one mailing in September of 2024 from a company that specializes in just that. FC&A is a perennial heavyweight of the "junk up" approach in direct mail. … [Continue reading]
The late Martin Zweig was far from being the biggest investment newsletter publisher and advisor. But his reputation of being RIGHT, more often than not, superseded what the Zweig Forecast lacked in paying subscribers. … [Continue reading]
The classified ad that tops this full page insertion that appeared in Country Life, The Field, and other big publications in the UK is an ATTENTION STOPPER. "FOR SALE. Three bedroom family home. Requires some redecoration. Large garden needs … [Continue reading]
For most of its existence, Elizabeth Finn Care was known as the Distressed Gentlefolk's Aid Association. It's a British charity that provides help and financial assistance to relieve the problems of old age, illness, social isolation and … [Continue reading]
These are NOT the sort of scintillating subject lines you see every day from the vast array of Agora subsidiaries, for example. Harvard Health Publishing's subject lines are more sedate and less adventurous, but that doesn't mean these aren't some … [Continue reading]
I've noticed many sales letters over the years using the term: "money in the dark." What does "money in the dark" mean? Simply put, competitors (and worse, knock-off artists) can't steal what they don't see. … [Continue reading]
Truth be told... When the Bonner Private Wine Partnership launched a few years ago, I was a doubter. After all, what does a conglomerate that specializes in financial newsletters, memberships and the like know about marketing wine? … [Continue reading]
Here's a now "old school" business opportunity pitch that mailed for years. It's wrapped in that tried and tested lead of "the apprentice" -- which dominated biz-op, long before television. Roberts' lead generation advertising excels at … [Continue reading]
What do advertising and martial arts have in common? A lot actually. The world of general advertising is still largely clueless about sales. Many advertisers never make an offer or ask for the sale, so they have no idea whether their ad's been … [Continue reading]
Ogilvy's copy laden corporate advertising from the halcyon days STILL has staying power today. David Ogilvy's brother-in-law, Rosser Reeves, may be remembered as the father of REASON WHY advertising, but every Fortune 500 ad that came out of … [Continue reading]
This promotion was one of the true Energizer Bunnies of alternative health direct mail. This 20-page magalog for revatrol (red wine extract) -- also marketed by the name resveratrol and resvatrol by other manufacturers -- mailed in the MILLIONS … [Continue reading]
Here's one of those ubiquitous promos for an options trading course. This magalog has the feel of the long running winner, "The World’s Most Powerful Money Manual" but it's fairly prosaic. "This small booklet contains the entire Millionaire’s … [Continue reading]
The world of print advertising (or press advertising for my Aussie friends) was an incredible playground in the 20th Century. And players in print like Ted Nicholas ruled the roost, thanks not only to cracking copy and great products like, "Magic … [Continue reading]