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“Unpaid” Newsletter Secrets

Case Studies in Cash Creation

  • The Last of the Diaper Chieftains (Secrets of Successful Print Ads in 2025)
  • Contrarian Copy That Conquers Skepticism
  • Jay A’s Amazing 2-Page AD-VENTURE in USA Today (UPDATED)
  • “Is Spiritual Peace Worth 3 Minutes A Day To You?”
  • A Haunting Advocacy Ad from a Memorable Print Campaign (The ad that “predicted” 9/11)
  • BottomLines’s IRRESISTIBLE Reactivation Offers
  • Classic Self-Help “Spiritual Solution” Package
  • Knocking It Out of the Park with Nostalgia (“Try my Granny’s Delicious Old-Fashioned Recipes”)
  • Kings of Coin & Currency Copy
  • “One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
  • Case Studies in Catastrophe (When the FTC Comes a Knockin’ Part 1)
  • “But I only care about advertising in my own market!”
  • Shameless Swipers and the Most Knocked Off Diet Copy in History (Update)
  • “How to make sure you NEVER end up in a Nursing Home”
  • “How You Can Get Super Rich In Commercial Real Estate”
  • World’s Greatest USP & Reason Why 100-Page “Dirty Dossier” of WINNING Ads
  • “The Cousteau Society Collection of Stamps of the Sea” (The Genius of Joseph Segel)
  • The Little Black Book of Billionaire Secrets (UPDATED)
  • “When you have a designer, every package looks like a magalog.”
  • Thank You Mister President… For This Great Copywriting Lead
  • If I Had Only ONE Supplements Magalog on a Desert Island
  • Shoestring Direct Mail Startups and The “UNPAID” Newsletter (UPDATED)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • “I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
  • The 100% Headline Swipe
  • The 4 Envelope Strategies in Direct Mail… and the Inner Envelope Secret
  • More Legendary Lead Gen from the $294 Billion Boys at Fisher (UPDATE)
  • “Ivy League Scientists Take This Age-Defying Pill Every Day”
  • The Tiny Pill Promo that Got Them in BIG Trouble
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Bottom Line Yearbook 2025 (Fascinations Galore and Much More)
  • His destiny was to die in poverty and disappointment.
  • Secrets of a $400 Million Subscription-Selling Coupon
  • E=mc2 (Making the complex simple and the simple complex in advertising)
  • Wanamaker’s Offer Wonders (Continuity Selling Secrets in 1900)
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • The Art of Restaurant Review Guides… Before Google and Yelp
  • Mom’s AMAZING Pineapple Weight Loss Pitch (Kitchen Table Copywriter’s 10-Year Mailer)
  • Tiny Bookalog… HUGE Response
  • Anti-Aging Magalog with Product Sample Included
  • “Are YOU unknowingly operating… a HALF business?” (Textbook Bulleted Headline Lead)
  • Even More… Killer Lead Gen Magnets from a $295 Billion Firm
  • Men’s Health Envelope Control Package for 2 Years and Counting (“Conservative” Alt-Health Marketing)
  • “Get SHOCKED out of your comfort zone!” (When POSITIONING Takes Center Stage)
  • “TEST GOLD LIKE A JEWELER!” (Bill Myers’ Highbrow Biz-Op
  • Get Ready for the… “YEAR 2000” BOMB:
  • “We guarantee to cut 8 strokes off your game by showing you how to use your mind instead of your muscle”
  • 35 Years of Tweaking and Testing and a CRUSHING Control
  • How Commodity Copywriting KILLED One of the 20th Century’s Great Direct Response Outfits
  • “I’ll Never Give You All My Trading Secrets, But I Will Give You My Trades…”
  • From STOMACH Turning Fundraising Ads to €370 Million with 10 Million Members
  • “When was the last time you had an opportunity to buy something at 2004 prices, but guaranteed tremendous savings for up to 2 more years?”
  • “The Death of the Dollar” 2025 Reboot Package (Multi-Mailer)
  • Explore 3 millennia of genius…
  • When was the last time you thought about your veins?
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • “£125,000 ($300,000) and 2 years of loving labour went into this sumptuous Centennial Edition of THE COMPLETE WORKS OF DICKENS”
  • “How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!” (The JPDK Marketing Model)
  • Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics UPDATE)
  • Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
  • “Send Us Your Best Ad And We’ll Send You Back A Better One.” (It Coulda Been a Contender)
  • The World of Michelangelo and The Kings of Continuity
  • “If $925,000 is within your reach do not buy anything ‘til you see this close-in NW Austin home”
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • “The Fifth Greatest Trade Of All Time”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “How to Save $19,899,901”
  • “Lose the Wheat, Lose the Weight! Cookbook”
  • “Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
  • “Heart Repair In A Pill!”
  • “China to Attack Taiwan as Soon as May 5, 2025”
  • “What if Only Half of Bob’s Predictions Are Right?” (Making Claims in a Claim-Crazy Arena & The Death of “Fear That Sells”)
  • SimpleHeartTest.com (Lead Generation with Surveys, the Newsmax IPO, and MarketWise Metldown)
  • Power Positioning in Pictures
  • ULTIMATE Product Positioning (“The World’s Most Powerful Money Manual” UPDATED)
  • “Your Priceless Collectibles Are Facing Forced Liquidation” (High End Estate Planning Insert)
  • A Killer Offer Headline from the 1990s
  • “The Magnificent Obsession That Produced The Coffee Favored By Kings” (UPDATED: Includes Reply Card)
  • “This is the advertising job you thought you’d never see advertised” (Ogilvy Copywriting Test & Lead Gen Legend)
  • “U.S. residents hit Jackpot with ‘Old Vegas’ Casino Rolls” (Double-Page Barn Burner in 2025)
  • “ROOTBLAST” (Product Names that ROCK Response for Decades)
  • Men “With” Hats and Memorable Positioning!
  • “FREE MONEY” This Headline Works… No Really (Part 1 of 2)
  • Troy-Bilt Lead Generation
  • Triple-Page Weight Loss Spread from 2005 (And Even More… Orange Jumpsuit Advertising)
  • “The 4 Most Costly Estate Planning Mistakes Made By Those Worth $3 Million to $250 Million” (LASER Targeted Lead Gen)
  • Even More Free + Shipping “The Dry Eye Remedy”
  • “Get My FREE Report On Lethal Fighting” (Self-Defense Lead Gen)
  • Seminar & Speaking Lead Gen Swipes (The Rich Dad Brand in 2025)
  • Magic Metaphors & Red HOT Markets
  • Depression Era Travel Advertising with a Twist (Free Trip to Hoover Dam!)
  • “H-Bomb on Paper” Response Booster (UPDATED)
  • “FILTHY OLD HOUSE – FASHIONABLE CHELSEA” (Honesty in Advertising)
  • “Don’t you wish your brain worked like it did 10 years ago?”
  • Selling Prospects On What They Already Want (“Coffee Is a Superfood!”)
  • The “Curious Contradiction” in Copy That Makes Your Ads IRRESISTIBLE!

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Evergreen Products
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Gadgets & Specialty Products
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements & Serums
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

The World’s Greatest Treasury of House Ads

 

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