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How to Turn Epicurean Corners into CASH

Case Studies in Cash Creation

“Weird Herb Shocks Doctors…”
“I need to pee 10 times a day, and it’s like a leaky faucet”
“The Side Effects EPIDEMIC”
How To Turn a “1-Page Catalog” Into An Advice Column Advertorial
20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)
Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
“How You Can Get Super Rich In Commercial Real Estate”
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
How to Turn Small Caliber Bullets into BIG Sales
Monster Eye Health Magalog
“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
Age Erasers for Women… Age Erasers for Men
The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads
“Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)
“Can a magazine accelerate you toward great success?”
Event Marketing MAGIC Case Study… Once Every 76 Years!
Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer
What Are We REALLY Selling? (The Secret of 20-Inch Arms)
Professional Practice Marketing & High Ticket Selling at Its Finest
A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD
“Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
Why Most “One-Pill-Wonder” Supplement Sellers FAIL… and How a Few Get Fabulously RICH
A BALLSY Textbox and FORBIDDEN Copy Theme… We’ll Be Seeing a LOT More Of… Soon-ish
Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
“Tomorrow I’m shooting four beautiful models… and I’m being paid $400.00 to do it.”
“The death of courses?” My @$$! (112-Year Marketer Calls BUNK on “the Gurus”)
Saggy Jowels? Plastic Surgeon Says: “Throw Away Your Moisturizers And Do This Instead.”
Attack of the Killer TINYTORIALS
“Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
“The International Man”… Still Going Strong After FOUR DECADES
“This is the advertising job you thought you’d never see advertised”
“KILLERS!”
Selling PAIN PILLS to Boomers and Seniors
“28 Surprising Facts That Are Contrary to Popular Belief” (More “Pushing the Premium” to Sell the Subscription)
PHANTOM Copywriting Comparisons & Mathematically Impossible Claims (Blunders Even the Pros Commit)
“Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
Classic “Using the Premium to Push the Subscription” Selling
“Slim your body by using your mind!”
Crypto’s Next Trillion Dollar Coin
A Supplements Guarantee… You Can Take to the BANK!
“How to Build a Fortune That’s Impervious to the Stock Market”
Promise + Proof = Profits
Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
I Like This Headline… Too Bad No One Else Did
“The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
Magic Subject Lines (INFLATION)
TINY TWEAK Transforms “Typecast” Promoter’s Product Into A Triumph
Strange Ads That Sell (One Part Mea Culpa, One Part Hyperbole… One UNUSUAL Bodybuilding Ad)
One of the HOTTEST Alt-Health Headlines of the 2000s… (Selling Prospects on the Product AND the Brand)
Weight Loss “Time Capsule”
Secrets of GREAT Product (And Company!) Names In Direct Response… and the “ONE WORD” License to PRINT MONEY
Making the Complex, Simple in Direct Response (Calculus Is the Exploration of Just Two Basic Ideas. Master Them and Open Up a New World for Yourself!)
First Commandment Violations and Marketing! (“J’ai ecrit au médium Rene Karsenty, sans trop y croire… et 3 semaines apres J’obtiens 28,000 $)
Main Street Advertising Angles that Wrangle RESPONSE!
The Power of Demonstration… During a SEISMIC WAVE of Demand
The Kind of Direct Mail Marketing that Created a $195 MILLION PAYDAY
“Found: 1,600-Year-Old Roman Gladiator Coins”
$20 Million Book Bonanza (Multi-Channel Sales Madness)
“If you’re not sure you need life insurance, please read my letter…”
“Dawn of the Entrepreneurial Golden Age”
(Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
3 Words in This Headline Did More HEAVY Lifting Than Entire Sales Letters
Origin Marketing Masterpiece… and the “Churchill Curse”
“Had ENOUGH?”
“ROOTBLAST” (Product Names that ROCK Response for Decades)
A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
Total Gym (#2 Infomercial for Long From DRTV Spots January 2022)
Killer Customer Acquisition and An Unstoppable Pain Relief Offer
“The Millionaire’s Secret”
“How to Save $19,899,901”
The Newsletter Launch Package… That Landed a Half Million Customers (UPDATED)
INFLATION DEFENSE!
“How to Scheme Your Way to Profit” Part 1 Info Marketers Who Make Millions (WITHOUT an Original Idea)
The “Money Saving” Category of Direct Response (Ready to SOAR in 2022)
A Million Dollar FINDER’S FEE for Connecting the Dots… And Knowing How to Sell!
Concept Over Copy (No!No! Hair and High Priced Gadgets)
“Rebuild Your Knees And Joints From The Inside Out With This New Knee Candy”
“National Bankruptcy and financial chaos are here.” (INFLATION Marketing à la Mode)
Copy That Brings Dignity to “Embarrassing” Categories (Men’s Health)
The ULTIMATE Dining Club Offer (The Anti-Groupon)
“I Got Revenge By Taking 15 Years Of Wrinkles Off My Face”
$995 a Year Newsletter Proves a “Perfect Pitch”
Do People Still Purchase Health Info Products in 2022?
From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
“Dr. Oz Show Features Research On New ‘Anti-Aging’ Secret”
2022 Mailbox Marvel Keeps On Collecting Response (“One-Pill Blood Flow Wonder…”)
“I haven’t been this excited since I got my first bicycle!” (The FREEDOM Appeal)
Defeating 800-Pound Gorilla Objections in the Headline
“I couldn’t ask my mother these questions!” (The TESTING Titans of Rodale Press)

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