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The Envelope Secret
About Lawrence Bernstein

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Swipe of the Week

Case Studies in Cash Creation

“Do you run your own business…? Are you responsible for bottom-line profits of any enterprise?”
Jay Abraham Super Consultant Package (Textbook Home Study Offer)
“Swap this… For this… And Watch this happen…”
POWER Proof Elements You Can Take to the Bank… Forever!
The Great Heart Bypass Scam
America, 2024 (Long Copy Glance 8… Years Into the Future)
“Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
“WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
“Letting Your Hair Down” with An Oddball Advertising Insertion
“But When Driving, These Sunglasses May Save Your Life!”
“The Anti-Terrorist Portfolio” (Post 9/11 Mailbox Hit)
“High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
Professional Practice Marketing & High Ticket Selling at Its Finest
Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
“Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)
“An Open Letter to Somebody at the CIA” (Howard Ruff: Lead Gen Legend!)
Drive-Thru Nostalgia and More… Free Stuff for Seniors
Only a few will survive and PROSPER from the current economic crisis… will YOU be one of us?
Yellow, Dog-Eared Bookalog Triumph! (“The Plague of the Black Debt” and CORRECTION)
Play It Again… Gary Ben!
“The Vinegar ‘Cures’ just keep on coming”
“Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
Caples On Copy
“Burn This Letter” (And “Money in the Dark” Direct Mail Marketing)
“Global Warming Hoax? New Book Reveals Fact From Fiction…”
“We have the men – will you provide the life-boats?”
Penny Stock Pitch 2023 (“Lithium Wars: How the Cold War for Green Energy Dominance Could Fuel Your Portfolio)
“Do NOT Withdraw a Dime from Your Retirement Without Reading This First”
Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)
More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
“Save $215 on the Ultimate in European Goose Down Bedding”
$197 BILLION Investment Manager’s LEGENDARY Lead Gen in 2022
“YES. You can increase your creative power.” (BREAKTHROUGH Brands that Keep on Going)
“America’s Nightmare Winter” Is Coming! Will You Be Ready? (The Zeitgeist for 2023 in This BOLD Bookalog?)
“Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
They Turned OFF Direct Response Advertising… And Now Revlon’s GONE
“The DIRTY LOOPHOLE… that lets insurance companies refuse to cover your hospital stay!” (FASCINATIONS Funhouse!)
One of the Most Important (100 or So!) Things I Learned at Gary Bencivenga’s Seminar
“Dawn of the Entrepreneurial Golden Age”
Brazilian Jujitsu Chiro Copywriter’s “TINYTORIALS” Triumph
How To AVOID Getting Egg on Your Face As a Copywriter (UPDATED)
Power Positioning and a Half Million Ad Insertions (UPDATED)
Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
Are you over 55? “It’s All Free for Seniors” UPDATED
“The Great Money Bubble: Protect Yourself from the Coming Inflation Storm”
“Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
“Defunct Bank Bags Full of Old Money Up For Grabs” (Secrets to “Making Money With Money” in Marketing)
“How To Get More Done”
The Difference Between Doing $50k a Year in Sales… and $300 MILLION!
When “Crazy Bob” Waved His Magic Wand (The Art of the Killer Offer)
“X-RAY FILM DO NOT FOLD”
“Who’s Burning More Fat?”(Weight Loss Selling Wonders… from the Mailbox Masters)
“World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
“Age-Defying ‘Youth Enzyme’ Multiplies Energy And Keeps You Going All Day Long…”
“Night Table Turnaround Books”… You Don’t Even Need to Open… To Profit From
Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
“I define a recession as when your neighbor loses his job, but a depression is when you lose your job.” (Dave Beck)
A.B.A Customer Reactivation (“Biden’s New Billion-Dollar Spending Spree Creates Surprising Inflation Proof Triple-Play Investment Opportunity”)
“5 Key Steps to Boost Your Natural Healing Power”
Secrets of an Eternally Young Beauty Brand of One (UPDATE)
“Like me… You can make really BIG MONEY at home watching TV — or just reading your daily newspaper!”
Become MY NEXT APPRENTICE in The World’s Greatest Business!
The Marshall McLuhan-Eugene Schwartz Newsletter Tag Team Triumph? (PLUS: “The Medium Is the Message” in JUNQUE Mail)
Seminar Selling With a Comic Book? (“The Medium Is the Message” Part 1)
“Oilflation Is Is Here: Within Ten Years It Will Make You Roaring Rich or Painfully Poor. Your Choice.”
“Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
“Is There Truth in Advertising?” (Article on Eugene Schwartz and The First Amendment As a Shield for Swindling By Albert Saxon)
“It’s A Lot of Bull!” (More Contrarian Copywriting!)
“Baby Boomers Now Fear Memory Loss More Than Cancer” (UPDATED)
(Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
A MAGIC Subject Line I Can’t Wait to Test!
OPECALYPSE
A Headline That Will Be With Us 50 Years from Now!
“F-A-S-T Implementation Boot Camp”
“Thousands of Plastic Surgeons Could Go Out of Business by 2017!”
“ONE-TIME Inflation-BUSTING Sale” (A “Boomer Bribe” and Renewal Selling in a Mad, Mad World)
“Secret Bargains, Shocking Steals, Sweetheart Deals”
Give Me 3 Minutes… And I’ll Show You the Secrets of a Fascinating 1920 Ad
“How To Stop a Wrinkle From Happening” And Other Dangerous Advertising Oddities
The SHOOTING STAR Anti-Aging Campaign of the Century… That Faded Away
GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!)
Almost Certainly A Gary Bencivenga Magalog (Rodale ABA Classics)
This 9-Letter Word Turned a Potential Best Seller… Into a Remainder Bin Book
The Alt-Health Headline That Won’t Die (The MAGIC of “Claim in Time Frame”)
“Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
From Dated… to EVERGREEN Product (The Greatest Financial Meltdown in History!)
2 Years and Thousands of Insertions Later for this Men’s Hair Loss Testimonial Headline
“More People are Choosing This 1-Day, Dream Bathroom Update and Saving Thousands of Dollars.*”
“Gardening Made Easy for Seniors”
Perfect “Proof Element Headline” for Selling $310,000 Books(!)… Plus, the World’s Worst “Response Bleeder”
1966 Schwartz Ad for “Revolutionary New Self-Hypnotism Machine”
HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)

The more you TEST… the more you sell. COMING SOON