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How to Turn Epicurean Corners into CASH

Case Studies in Cash Creation

  • “Weird Herb Shocks Doctors…”
  • “I need to pee 10 times a day, and it’s like a leaky faucet”
  • “The Side Effects EPIDEMIC”
  • How To Turn a “1-Page Catalog” Into An Advice Column Advertorial
  • 20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)
  • Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
  • “How You Can Get Super Rich In Commercial Real Estate”
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • How to Turn Small Caliber Bullets into BIG Sales
  • Monster Eye Health Magalog
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
  • Age Erasers for Women… Age Erasers for Men
  • The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads
  • “Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)
  • “Can a magazine accelerate you toward great success?”
  • Event Marketing MAGIC Case Study… Once Every 76 Years!
  • Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)
  • “The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
  • From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer
  • What Are We REALLY Selling? (The Secret of 20-Inch Arms)
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD
  • “Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
  • Why Most “One-Pill-Wonder” Supplement Sellers FAIL… and How a Few Get Fabulously RICH
  • A BALLSY Textbox and FORBIDDEN Copy Theme… We’ll Be Seeing a LOT More Of… Soon-ish
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
  • “Tomorrow I’m shooting four beautiful models… and I’m being paid $400.00 to do it.”
  • “The death of courses?” My @$$! (112-Year Marketer Calls BUNK on “the Gurus”)
  • Saggy Jowels? Plastic Surgeon Says: “Throw Away Your Moisturizers And Do This Instead.”
  • Attack of the Killer TINYTORIALS
  • “Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
  • “The International Man”… Still Going Strong After FOUR DECADES
  • “This is the advertising job you thought you’d never see advertised”
  • “KILLERS!”
  • Selling PAIN PILLS to Boomers and Seniors
  • “28 Surprising Facts That Are Contrary to Popular Belief” (More “Pushing the Premium” to Sell the Subscription)
  • PHANTOM Copywriting Comparisons & Mathematically Impossible Claims (Blunders Even the Pros Commit)
  • “Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
  • Classic “Using the Premium to Push the Subscription” Selling
  • “Slim your body by using your mind!”
  • Crypto’s Next Trillion Dollar Coin
  • A Supplements Guarantee… You Can Take to the BANK!
  • “How to Build a Fortune That’s Impervious to the Stock Market”
  • Promise + Proof = Profits
  • Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
  • I Like This Headline… Too Bad No One Else Did
  • “The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
  • Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
  • Magic Subject Lines (INFLATION)
  • TINY TWEAK Transforms “Typecast” Promoter’s Product Into A Triumph
  • Strange Ads That Sell (One Part Mea Culpa, One Part Hyperbole… One UNUSUAL Bodybuilding Ad)
  • One of the HOTTEST Alt-Health Headlines of the 2000s… (Selling Prospects on the Product AND the Brand)
  • Weight Loss “Time Capsule”
  • Secrets of GREAT Product (And Company!) Names In Direct Response… and the “ONE WORD” License to PRINT MONEY
  • Making the Complex, Simple in Direct Response (Calculus Is the Exploration of Just Two Basic Ideas. Master Them and Open Up a New World for Yourself!)
  • First Commandment Violations and Marketing! (“J’ai ecrit au médium Rene Karsenty, sans trop y croire… et 3 semaines apres J’obtiens 28,000 $)
  • Main Street Advertising Angles that Wrangle RESPONSE!
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • The Kind of Direct Mail Marketing that Created a $195 MILLION PAYDAY
  • “Found: 1,600-Year-Old Roman Gladiator Coins”
  • $20 Million Book Bonanza (Multi-Channel Sales Madness)
  • “If you’re not sure you need life insurance, please read my letter…”
  • “Dawn of the Entrepreneurial Golden Age”
  • (Book Advertising in 2022) “FREE Plus Shipping” and Lead Magnets that Land Response
  • 3 Words in This Headline Did More HEAVY Lifting Than Entire Sales Letters
  • Origin Marketing Masterpiece… and the “Churchill Curse”
  • “Had ENOUGH?”
  • “ROOTBLAST” (Product Names that ROCK Response for Decades)
  • A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
  • Total Gym (#2 Infomercial for Long From DRTV Spots January 2022)
  • Killer Customer Acquisition and An Unstoppable Pain Relief Offer
  • “The Millionaire’s Secret”
  • “How to Save $19,899,901”
  • The Newsletter Launch Package… That Landed a Half Million Customers (UPDATED)
  • INFLATION DEFENSE!
  • “How to Scheme Your Way to Profit” Part 1 Info Marketers Who Make Millions (WITHOUT an Original Idea)
  • The “Money Saving” Category of Direct Response (Ready to SOAR in 2022)
  • A Million Dollar FINDER’S FEE for Connecting the Dots… And Knowing How to Sell!
  • Concept Over Copy (No!No! Hair and High Priced Gadgets)
  • “Rebuild Your Knees And Joints From The Inside Out With This New Knee Candy”
  • “National Bankruptcy and financial chaos are here.” (INFLATION Marketing à la Mode)
  • Copy That Brings Dignity to “Embarrassing” Categories (Men’s Health)
  • The ULTIMATE Dining Club Offer (The Anti-Groupon)
  • “I Got Revenge By Taking 15 Years Of Wrinkles Off My Face”
  • $995 a Year Newsletter Proves a “Perfect Pitch”
  • Do People Still Purchase Health Info Products in 2022?
  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • “Dr. Oz Show Features Research On New ‘Anti-Aging’ Secret”
  • 2022 Mailbox Marvel Keeps On Collecting Response (“One-Pill Blood Flow Wonder…”)
  • “I haven’t been this excited since I got my first bicycle!” (The FREEDOM Appeal)
  • Defeating 800-Pound Gorilla Objections in the Headline
  • “I couldn’t ask my mother these questions!” (The TESTING Titans of Rodale Press)

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

Categories

  • A-Z Swiping & Video Series
  • Advertorials
  • Alternative Health Hits
  • Banners that Bring It
  • Beauty & Anti-Aging
  • Biz-Op
  • Blockbuster Products
  • Books, Home Study, Info Products & Newsletters
  • Business Development
  • Coins, currency & collectibles
  • Continuity Selling: Subscriptions, Alerts & Memberships
  • Copywriting & Marketing
  • Corporate Advertising
  • Crisis Copywriting, Survivalism & Legal
  • Dangerous Advertising
  • Direct Response Dirty Dossiers
  • Direct Response Dynamite, USPs & Positioning
  • Education
  • Fabulous Fascinations
  • Financial Favs, Investing & Retirement
  • Fitness, Sports & Self Defense
  • Food Copy
  • Fundrasing
  • Great Leads
  • High Ticket
  • Killer Teaser Copy
  • Lead Generation
  • Magic Subject Lines
  • Mailbox Hits
  • Origin Marketing Magic
  • Personality in Copy
  • Print Advertising
  • Professional Practices
  • Proof Element Powerhouses
  • Real Estate
  • Religion, Philosophy & History
  • Retail Copywriting Kingdom
  • Save Money & Rebates
  • Self-Help & Wealth Creation
  • Seminars & Workshops
  • Seniors & Boomers
  • Story Selling
  • Supplements
  • The Sales Liberator Videos
  • Trading
  • Travel Advertising
  • Uncategorized
  • Video Sales Letters & Funnels
  • Weight Loss & Diet

 
 
 
 
 
 

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