It’s humbling but true.
I’ve probably never had an original idea in my life.
I owe almost everything to the noble art of swiping.
Case in point.
I’ve always wanted to swipe this headline from Claude Hopkins.
Hopkins, the father of direct response, was so far ahead of his time, many of us have yet to catch up.
When old Claude agreed to handle the advertising of R.E. Olds — of Oldsmobile fame — he did so on three conditions.
The first was he name the new car model “Reo the Fifth.” That was to give it a distinctive name and to emphasize the fact that there was a new model.
The next condition was that Mr. Olds sign the ads to ride on the full effect of his great reputation.
And the last condition Hopkins stipulated that he call it: “My Farewell Car.”
That was to “signify a degree of finality and his satisfaction with it.”
But Olds replied, “I don’t intend to retire.”
Hopkins shot back: “That’s unnecessary. Sarah Bernhardt made seven farewell tours. He could have two or three. Every farewell is subject to reconsideration.”
“The campaign from the start was a sensational success.”
The art of swiping is about so much more than modeling headlines, bullets or closes. One good idea can work wonders… a great idea can build behemoth business.
And so it’s time for my farewell — a farewell from holding inventory, doing order fulfillment and paying those exorbitant customs fees for shipping stuff round the globe.
Moreover, since I’m moving exclusively to a continuity model, this will be the penultimate “one-off” I intend to run.
So, with that in mind here is…
The LAST “scratch & dent” hard drive
with the keys to the direct response kingdom
You’ve may have seen a similar offer several weeks ago. This one will be my second to last hard drive offer.
So, I won’t stuff any more copy onto an already l-o-n-g pitch.
Obviously, these fragile external hard drives are neither scratched nor dented, but they did bounce back after numerous campaigns.
A fraction of this inventory was decommissioned. I’d never risk sending a sub-standard device to my customers.
The remainder are operationally brand spanking new, but for having logged some extra miles in the care of FedEx.
These 3.0 secure portable external hard drives have been thoroughly tested… wiped clean… and the latest and greatest direct response for 2020 has been placed on them.
These are packed extra securely to arrive safely whether you’re on the West Coast of the United States… the West Coast of Tasmania… or anywhere in between.
Should these units be snapped up before you place your order, your credit card or PayPal will be refunded within 24 hours and the three bonuses are yours to keep. Otherwise, your FedEd will go out 2nd Business Day and you’ll receive a tracking number after your package is in the system.
This is the kind of creative asset that’s not about saving a few hundred or a few thousand today… but profiting mightily in the long term. And it’s 100% guaranteed for 60 days for this swan song offer.
|$1234 x 33% = $826.78 ("Scratch & Dent" Savings)|
|$826.78 - $129.78 = $697 (Farewell Savings)|
The secret weapon for HIGHER RESPONSE
as a marketer, copywriter or consultant
in almost every alt-health, financial and self-help market known to man!
Dear Marketing Friend,
Time is short.
Since we both know the ropes of marketing and advertising, I’ll get straight to the point.
And if you don’t mind, I’ll dispense with the usual sales letter because this is an unusual offer.
There are precisely four (4) external hard drives…. LOADED with some of the greatest, alternative health, financial and self-help advertising… sitting on my desk.
I’d like to send you one.
You reap a windfall savings on it today because these drives bounced back over the course of numerous campaigns.
Operationally, they’re like new.
It has cost a small fortune to compile, scan and digitize this KILLER collection of alt-health, financial and self-help advertising… of over (4,000!) ads.
It runs the the entire gamut of alternative health, financial and self-help… and leaves NOTHING out.
And since alt-health is especially scorching HOT in this roller coaster ride of a year, this is more relevant than ever.
You cannot come by a winning collection remotely close to this from any other source in the world… at any price. That’s why so many marketers, copywriters and copy chiefs from all corners have been long time customers… some for sixteen years and counting.
Perhaps, it’s one part loyalty… and one part madness… mine. So be it.
Not only have I CHOPPED a huge chunk off the price because you’re also a long time valued customer.
But I’m throwing in a boatload of bonuses… including The Million Dollar List Multiverse.
It costs $11,176 a year to subscribe to this resource. My training shows you how to get it gratis… and that’s just the beginning.
Because its potential value is 1,000 TIMES that… for marketers and copywriters who know how to mine it.
If you’d like to discover how to tap into a UNIVERSE of millions of buyers… in thousands of markets, you’ll soon be privy to some priceless knowledge… few marketers and copywriters have a clue about. There are two important conditions though, which are spelled out in the Q&A below.
Let me get something out of the way.
There’s no false scarcity… and no false advertising here.
I’ve plunked down (another!) small fortune on a scanning project and I’d like to recoup my costs… plus allow you to be the beneficiary of this unusual offer… and an additional treasure trove of winning advertising… on the way later this year.
Great, let me tell you more.
Because alt-health is HOTTER than ever in 2020… marketers and copywriters everywhere are desperate to get their hands on winning promotions. So, I’ve got another scanning project on the calendar for this last quarter of 2020.
Once this project is in the can, I will send you the Alt-Health HOTLINE… that covers 2020’s BIGGEST winners. They’ll SET YOU UP to go racing into 2021… with even MORE firepower… and more chances up at the plate to hit a HOME RUN.
If you’re a serious alternative-health, financial or self-help marketer or copywriter — and you’re decisive — you can save a bundle today.
Best of all, as a valued customer, this offer is:
BETTER Than Risk-Free!
and a guaranteed bonanza… even if the drives sell out before you place your order. I always take care of my customers and the full details are in the Q&A.
You’ll notice there’s no long scrolling, polished pitch here. Ditto for the fabulous fascinations and clever close. Frankly, I’d rather invest the time and energy bulking up the bonuses in this package, so you can pillage and profit with it for years to come.
In addition, I’ve got more projects in alt-health than I can manage — and I’m not alone. Factories are working around the clock… copywriters have more business than they can handle… and publishers are scrambling to stay on top of their games.
Are we in the first act… or the last act… of this pandemic play?
No one honestly knows.
But this much is certain… alternative health sales are going nowhere but UP… UP and UP.
Because no matter what’s going on in the world or the economy, health is the one area consumers can CONTROL.
Self-help isn’t far behind either, since even the hardiest of souls are dealing with some kind of low level anxiety after seven months of disruption.
Onto the Q&A… and I hope to welcome you on the other side.
Question: “What’s the advantage of a portable external hard drive for helping me with copy creation in alternative-health?”
Answer: The Home Run Hard Drive 2020 goes way beyond a mere mortal’s swipe file. With over 4,000 SEARCHABLE ads in almost every market under the sun, you’ve got the ULTIMATE response boosting ASSET at your command… of evergreen advertising ideas, winning appeals and proven products… irresistible offers, killer product names, world class fascinations… plus premiums that pull… high ticket selling successes… and a gateway to countless established products and markets you may not know even exist.
And best of all, with countless proven promos by your side, you’re NEVER starting at square one… no matter what you’re working on… no matter which markets you’re eyeing for a glorious entrée. The time, money and energy you can potentially save from going down “blind alleys” is hard to place a value on.
Question: “Is the external hard drive compatible with my computer?”
Answer: Plug the 3.0 Secure Portable External Hard Drive into the USB port of any computer (Windows, Mac or Linux) and you’ve got instant access to everything. This portable drive works on all operating systems and hardware configurations. Several customers have fired up their drives almost daily over the last five years. Not recommended for use with a smart phone.
Question: “I see you’ve added financial and self-help to this offer… how many promos are there for these?”
Answer: It costs no more to add to this already fattened treasure trove of over 4,000 ads… 20 hours of video… hundreds of the world’s most powerful response boosters… and a whopping 57 gigabytes of winning direct response. It certainly doesn’t WEIGH any more. Recent respondents received this and much more. And to answer the question, there are over 600 fully searchable FINANCIAL direct mail packages and print ads and 250 winning SELF-HELP sales letter and print ads.
Question: “Do marketers and copywriters really use these hard drives in their businesses… is this normal?”
Answer: I’m not fit to speak about normalcy. After all, how many ad archivists field phone calls at midnight? It was actually near 2:00 am when a British marketer rang me four months ago about the “Female Obama” package. Thankfully this doesn’t happen too often.
But I can tell you… YES!… more marketers and copywriters than you could fathom are SERIOUS about getting their hands on winning advertising and many are in countries outside North America, like: Australia, Brazil, China, Germany, Japan, Norway, Poland, South Africa, Switzerland, Thailand the UK and dozens more countries. Many have told me over the years that they’d have no chance at studying winning direct response advertising otherwise. For many, their hard drive has become their response winning SECRET WEAPON… because…
EVERYTHING starts with a good idea… whether it’s an idea for a sales letter… a product or product line… or even a business. When you get your hands on this bounty of winning advertising… you’re TUNED into direct response like never before.
And as much as outsiders refuse to believe it, advertising copywriters wrote many of today’s news headlines years in advance, like “The Coming Plague” from 2016.
Question: “How many of the ads on the drive are NEW or currently running in 2020?”
Answer: There are HUNDREDS of current 2020 alt-health ads — in addition to a bedrock of yesteryear’s longest running controls — from 2000 to 2020. And guess what? Because this whale of an archive goes DEEP… you’ll have an insider’s view of what (almost) ALWAYS sells in COUNTLESS alternative health markets by seeing the PATTERN of winning ideas up close.
Take these two controls. The top one is from 2010 and the bottom is a current 2020 control. Why did this blockbuster supplement seller come back to the same powerful lead a decade later? Because it works!
Question: “What happens if there’s a SNAFU after checkout and I cannot successfully register my username and password?”
Answer: After you complete checkout, you’ll be automatically directed to the registration page to claim your complimentary six month membership. But if not, don’t fret. Send me an email and I’ll get you squared away. I wish the occasional tech hiccup weren’t a part of life, but it is.
Question: “When will my FedEx ship and will I receive a tracking number?”
Answer: Your FedEx will go out 2 business days after your order and you’ll receive a tracking number as soon as it’s available. Why two business days? Since this is a bondafide marketing asset you’ll be mining for years to come… and this isn’t a mass market offer… two business days ensures this package is fulfilled RIGHT. And meanwhile, you can dive into hundreds of Case Studies in Cash Creation on the Ad Money Machine.
Question: “Why is the window for this offer so short and isn’t the limited number of drives really false scarcity?”
Answer: This offer is limited because there are two less units than the number of hard drives in this picture. Plus, I’m testing the pulling power of BONUS #2: The Million Dollar List Multiverse. This may be the first and last time it’s offered as a premium. After all, it’s an $11,176 a year resource and this training shows you not only how to grab it GRATIS… but how to TURBO BOOST your power as a marketer and copywriter with the ability to TAP into a universe of MILLIONS of BUYERS in THOUSANDS of markets.
There are two conditions for this one though. First, you must live in the States — sorry to my friends abroad. And second, this requires a quick trip to your nearest state university campus, along with your laptop. Even though your tax dollars already subsidize this priceless resource, almost everyone is in the dark about it.
As for false scarcity, there’s no paradox or puffery about the finite inventory. This value is about what I recently invested for a scanning project and believe me — there’s more than a little overhead involved in compiling, scanning and digitizing all these ads — to say nothing of the continuous small fortunes on paid subscriptions and product purchase.
Question: “What if the hard drive arrives and it’s defective?”
Answer: Each drive is double-checked to make sure it’s in perfect working order before it’s securely shipped. In five years, there’s been only one instance of a non-functioning drive and a brand new one was FedExed next day to Sydney, after my subscriber emailed me. In addition, there’s an online download vault, so you’re always covered.
Question: “What’s the biggest pitfall for marketers today?”
Answer: Killing the copy. I’ve seen it again and again, from the Healthy Directions deal… to Rodale Press acquisitions… to a half-dozen insider deals I’ve observed over the years. An acquirer comes along and buys a booming business, built by direct response, only to destroy it in short order by suspending the very thing that built the company the first place. For acquirers, the biggest pitfall is falling into the trap of thinking sales will magically materialize without winning direct response. Even preschoolers learn this tale of caution in “The Goose that Laid the Golden Eggs,” but most big wig acquirers seem ignorant of it.
Conversely? The biggest advantage rank-and-file marketers and copywriters have is staying true to direct response. Because powerful ad copy for great products not only acquires the customers in the first place, but helps infuse LOYALTY and a deep connection to the products and product lines for repeat business.
Question: “What happens if I place my order and the drives are already sold out?”
Answer: I always take care of my customers and I’m in business for the long haul. If the drives are sold before the order link is pulled, your payment will be refunded in full and the three bonuses on the offer page are yours to keep.
Question: “How exactly can I search through these massive archives of PDF files to find keywords and promotions connected to what I’m working on or relevant to my market?”
Answer: 2,000+ ads may sound like a lot, but not when you have the power find EXACTLY what you’re looking for in mere seconds. And these are no ordinary PDFs. Every keyword has been squeezed out of each promotion so you can search through individual folders — or the entire drive — for any keyword under the sun.
All you need to do for any given ad is press Control+F (or Command+F on a Mac) and click on the Next arrow to find every instance of a keyword in the promo. The red arrows indicate the term, “memory.” This is HUGELY valuable for surveying what claims have been made by all star copywriters and the proof elements connected to them. (Again, I’m not a lawyer, nor do I play one on the Internet. It’s always advisable to have an advertising attorney review your ads.)
Question: “What’s my risk — what’s my downside?”
Answer: Allow this shameless promoter to retort. If you’re a serious alternative health marketer or copywriter, it’s this… zero, zip, zich, nada, niente. This is ALL about UPSIDE… YOURS! And you’re 100% covered by the “100-TIMES My Investment, 60-Day Money Back Guarantee.” Moreover, since you’re a long time valued customer, I’m not sweating the details.
Question: “Why is this called the Home Run Hard Drive?
Answer: It’s not just for love of baseball metaphors. The late, great Joseph Segel created 20 businesses over the past 70+ years, including The Franklin Mint, QVC, National Business Services, and the ritzy Le Mirador Resort in Switzerland.
One of the great lessons of his career — and success in direct marketing — is found in this quote: “If you want a home run, you have to keep going up to bat!”
I’m convinced once you get a hold of this treasure trove, it’ll pump you with more energy than a wild insomniac tossing back espresso shots at midnight. More energy… more inspiration… and more at-bats… for that coveted home run… or two
Question: “Are there any unadvertised bonuses in this whale of a package?”
Answer: Don’t you just love Q&A copy? It’s one of the most underexploited of direct response weapons. Why? Because prospects almost always READ it… in ANY market. Ben Suarez — and his one time protege — both launched products that crossed over the BILLION dollars in sales mark… and Q&A copy played a STAR role. Nearly 400 of their ads are on the Home Run Hard Drive… as an unadvertised bonus… including a BOUNTY in alt-health. Wouldn’t you like to learn this powerful yet ignored response boosting technique from two of the best in the biz? And while we’re at it, I’ll tell you how to instantly access two of their ultra-rare… long lost presentations. 3 hours of direct response dynamite!
But wait there’s more! (Hey, this is called the publisher’s prerogative.) When you fire up your lighting fast, fully loaded Home Run Hard Drive, you’ll also find a GIANT bonus folder labeled the “Rodale Files.” This is simply some of the greatest alternative health info marketing in existence… that’s FAST disappearing. Building a company like Rodale Press took many decades, plus some of the ablest creative talent on the planet. Wrecking this once great outfit took only an acquisition or two… and powering off the direct response motor that drove the company to the top. A small fortune was invested to compile this one… yours for the taking.
“There are few who can hold a candle to Lawrence Bernstein when it comes to knowledge of direct mail and print advertising, past and present. I turn to him for one reason and one reason only — because he’s a walking encyclopedia. His input has helped me with significant customer events.”
(Perry Marshall, The man’s got a Wiki page.)
“From zero to $20 million in two years… at 25 years of age”
(João Eduardo de Campos, Brazilian direct response entrepreneur)
“Looking for BIG IDEAS that could catapult your copy (and your royalties) into the big leagues?
Lawrence has always been my GO-TO guy for finding direct response blockbusters (recent and back to the beginning of time)…
… that light up the neural pathways, and spark connections and ideas I would have never considered otherwise.
Ad Money Machine is aptly named – a resource no self-respecting direct response copywriter can live without!
(Kelvin Parker, Kelvin Parker, Direct Response Copywriter, CustomerTriggeredPersuasion.com)
“Lawrence. The truth is I lied ! A few days ago when I messaged you that I had already made the price of admission (7500usd) by just reading half of your direct mail masterpiece well let’s just say it was 10 times that. I thank the Lord for having rediscovered you again.”
(Peter Nicholas, Australian serial entrepreneur and world beating health & beauty brand builder)
“Thanks to your guidance, my business is booming. I literally have more clients than I can handle.”
(Financial copywriter, (Awaiting permission to use his name.)
“I love receiving packages from you. You’re like a Direct-Response Santa.”
(Dr. Karl Blanks, Chairman and Co-Founder of Conversion Rate Experts with clients including: GE, Lloyds, Apple, Google, Facebook, Amazon, Sony, Vodafone and PayPal)
“If I told you how many times I made my investment back I would lose all credibility.
Lawrence, I really have to thank you for your very clever and powerful marketing tool. The tool responsible for our surge in sales!
Every company — direct response or not — should get their hands on it. If you don’t make at least 25 times or more on your investment I don’t think you opened the package and followed the step by step instructions.
(Direct response founder, Anonymous)
“God, Lawrence, I really appreciate your stuff, so here’s a testimonial:
If you want to succeed gloriously in this business (assuming you have any talent, of course) sit down for a month and read, learn and practice the principles you unearth in this treasury of great stuff. Marvelous!”
(Drayton Bird, Direct marketing legend, London)
“You’re one crazy dude to do all this work, but until you get therapy, I’ll take advantage of it with glee!”
(Dr. Jack Booman, Leading Chiro copywriter, Spring Grove, Minn.)
“As a marketing enthusiast and dedicated student of the craft, I’m constantly searching for valuable insight and information. And once I found YOU (many years ago) I felt like I had finally found what I was looking for.
I was right.
Since that day, EVERY marketing strategy, sales system, retention model, acquisition model, process, advertisement, etc., that I have executed started with FIRST referencing one or more elements from you, your website, or your partners. From my own house ads to ads for my clients, the foundation of everything I have done began with listening to your teachings, or the teachings of those that you reference/endorse. Dead or alive.
I now own and operate a successful digital ad agency with over 50 employees (give or take a few employees depending on economics 😉 and feel as though I owe you more than a bit of gratitude for my success.
(Digital agency founder, received 1/7/14, prefers anonymity)
“I get loads of emails from online marketers looking to sell me stuff to improve my marketing, but I trust Lawrence to deliver quality every time.”
(Jamie Sylvian, London)
“By the way, Lawrence, I should thank you directly…
Back in early November, Michael Masterson and I gave a speech at the AWAI Copy Bootcamp in Delray that dealt, in part, with the value of focusing on one theme rather than many in headlines and leads.
And the example I threw into our Powerpoint came directly from your website (attributed) where you compared two products for better vision. Naturally, I don’t remember much about the convoluted example. But the better version came from Gene S., “Your Eyes Can Heal Themselves…”
I don’t know where you find this stuff, but the examples were invaluable at making a strong point quickly.
I hope some of the 300-400 people present took my advice during the talk and went looking for your site.”
(John Forde, A-List copywriter and Parisian)
“Lawrence is the world’s greatest direct response researcher.”
(Gary Bencivenga, Copywriting legend)
This is REALLY GOOD STUFF! Also, GREATLY, appreciate the fact that you blew up the examples and published them in a Tabloid format.
Not everyone would go to the expense of doing that, but its the BEST way to see these examples. Thanks, AGAIN, for making this course available.
(Real estate marketing guru, Name withheld)
“Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.”
Dr. Ivan Carney, Temecula, CA
“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”
(Ken McCarthy, System Seminar Founder)
“If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
(Drayton Bird, David Ogilvy said of him: “Drayton Bird knows more about direct marketing than anyone in the world.”)
“I want to take a moment to thank you for providing these updates. You are one of those rare marketers who supports his customers LONG after the sale.
(Karl Barndt, Kuncketown, Penn.)
“I want to thank you very much for coming out to Paradise Valley. It was a great day together with you. We very much appreciate your deep knowledge, insight and love and passion for the history and present of our industry.”
(Norman Rentrop, Founder Rentrop Verlag and one of Europe’s biggest direct marketers)
“Lawrence, you are probably the most dedicated direct response scholar I’ve ever met.”
Tony Flores, Financial Copywriter and longtime #1 to Clayton Makepeace
“I think you’re a genius.”
(Christian Godefroy, European direct response legend)
“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you.
I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon.
Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”
(Rich Silver, Crow Moon Marketing, Dahlonega, GA )
“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”
(John Forde, Paris)
“If Lawrence has got a product for sale, you should get it!”
(Marty Edelston, Direct response legend and Founder of Boardroom Inc.)