How to sell MUCH more in 2020…
Even to the likes of him
Take a close look at him.
He’s the proverbial somnambulant sloth… the textbook couch potato.
Too lazy to move… too indifferent to notice… too sedate to take action.
Most marketers and copywriters have little chance of getting his attention, let alone making the sale.
But there are a small number of outliers with the power to compel the sale… even from the likes of him and the growing legion of his kind.
And when you can sell to him, it’s like having the power of Galahad — the power to pull the embedded sword out of stone with ease — even after countless others have tried and failed.
Can there really be any secrets left?
I have a confession.
I go through periods of feeling jaded about direct response.
The same old products and promos get recycled ad nauseam.
Rare is the day when something new and original comes on the scene.
Some days I even feel like throwing in the towel.
But then I’ll discover something that changes EVERYTHING — something new and exciting — bona fide secrets with astonishing response boosting power.
These same secrets can breath new life into your response rates… no matter how long you’ve been at it.
Let me elaborate.
No matter whether you’ve been writing copy for 30 days or 30 years…
No matter if you’re a rookie writer or an A-lister… founder or freelancer…
No matter your industry or specialization… city or country…
Even if you’ve invested a million or more on marketing and advertising resources…
If you sell by direct response…
Then this is the one thing that could make all the difference… for systematically lifting your response rates in 2020 and beyond.
If you’d like to be among a small number of elite who’s privy to these gems… then…
Let me share some opportunities for making…
BIG Money… in BIG Chunks
From: Lawrence Bernstein
Sonoran Desert, USA
Dear Marketing Friend,
I woke up on New Year’s Day with a helluva hangover.
The funny thing is, I hadn’t touch a drop.
At last, this old lush has gained the status of semi-sane teetotaler.
Why the reaction then?
The day before, I picked up Drayton’s rollicking, new memoir.
And some of the his adventures are so familiar, I got a case of palpitations.
So, I stayed up and wrote this sales letter.
Perhaps, you could use a few NEW ideas. If so, I’ve cooked up a downloadable menu that could help you SELL MORE this year…
No matter your industry… no matter your location on this spinning rock of ours… and no matter whether you’ve been writing ad copy for 30 days or 30 years.
It’s loaded with little known, yet lethal response boosters… even for selling to the likes of the couch potato up top.
You’ll have OVER 1,800 IDEAS from history’s greatest persuaders…
…to help turn your ads into response getting money makers.
Forget the blank screen blues. There’s more inspiration here than any sane man or woman can handle.
It’s like having a team of advertising All-Stars look over your shoulder while you’re creating your next winning ad.
You can pillage the greatest ideas from Claude Hopkins, John Caples, Robert Collier, David Ogilvy, Eugene Schwartz, Mel Martin and more.
As one of my favorite subject lines from Drayton Bird goes: “Like to make an old man happy?”
You’ll be doing that also.
RESPONSE ROCKETS 2020
But the secrets of winning print advertising can add a small fortune (or two) to your online efforts.
That’s because there’s a hidden goldmine in print.
…Whether it’s world class lead generation magnets… from an investment firm with $100 billion in assets.
…Or a supplement marketer’s brilliant proof element… that quickly pulled in tens of millions of dollars.
…Or one of the most powerful headline “response rockets” that built an overnight anti-aging empire.
Whatever your market… and wherever you are… there’s an arsenal of money making advertising secrets and response boosters awaiting you in RESPONSE ROCKETS 2020.
You not only get the entire winning ad with ALL of the copy… but the BREAKDOWN of each RESPONSE ROCKET… and HOW it works… so you can put it to work.
ONE GREAT IDEA alone — from a single ad — could be worth a fortune to you.
Here’s some of what’s inside RESPONSE ROCKETS 2020
Lead generation that took these British boys from a spare bedroom startup to billionaire status Thank you, Drayton. (page 19)
When a 5th grader’s headline outpulls a professional copywriter’s (page 59)
One of the most profitable (yet brain dead simple) lead generation discoveries of all time. From a firm with $100 billion under management. (page 5)
The “H-Bomb” response booster in 2020 (page 22)
When a picture is worth TEN THOUSAND ad insertions (page 64)
Personality in advertising campaign that built the largest men’s clothing store in North America (page 123)
Reclusive billion dollar marketer Is BACK (page 73)
Autopsy of a “perfect” swipe that crashed and burned (page 35)
The greatest U.S.P you may ever see (page 80)
Copy that keeps OUT tire kickers (Page 99)
The most DANGEROUS ad in the history of print. It brought in tens of millions in sales but… (page 34)
Secrets of RABID testers (page 40)
An amazing (and illogical) headline claim that forces readers DEEP into your copy (page 46)
Gene Schwartz on the hemp HEAVYWEIGHTS of print for 2020 (page 59)
The campaign that catapulted a fundraising empire to €278 million (page 84)
BONUS #1: The Sales Liberator
No matter your industry… no matter whether you’re doing a direct mail drop to a million… or an email blast from your kitchen table to 500… this (almost) LOST 100 year old response boosting secret could lead to your biggest breakthroughs of 2020… and beyond.
I claim no genius for it. The greatest ad agency you’ve never heard of came up with it during that devilish era known as patent medicine.
BONUS #2: The Swipe File of 5 Fabulous Advertising Legends
One swipe file… five legends of direct response advertising.
Here are 98 pages of the CREAM of the crop from: Claude Hopkins, John Caples, Robert Collier, David Ogilvy and Eugene Schwartz.
These “founding fathers” of direct response launched some of the biggest brands in history.
BONUS #3: $250 Million Rogue Firm’s “Closer’s Manual”
This rogue firm brought in a quarter billion in sales at its peak… till the Feds shut them down. This “closer’s manual” was required reading for every employee but the janitor.
A rare copy of this 76-page training manual went up for auction in London. Bidding started at £1,000 and finally ended at £25,000.
Here’s a digital copy of this $250 million rouge firm’s playbook.
BONUS #4: “The Fascination Files”
Do you know the difference between bullets and fascinations?
Bullets… good bullets… make your prospects wonder IF your product works. Fascinations make your prospects wonder HOW your product works. You’ll learn the art and science of fascination writing… from the “Father of Fascinations” in this 40-page compilation.
BONUS #5: “The First Hundred Million” Deluxe + Swipe File
This 245-page manual comes from the largest book publishing enterprise ever in existence.
For decades, marketers trekked from all corners to the Library of Congress to get a look at a rare copy. This deluxe edition contains an even rarer swipe file.
BONUS #6: The Billion Dollar Senior Swipes
Almost every product and service under the sun can be found in this GIANT 129-page collection of ads.
In 1950, people 65 and older made up only 8% of the population in the United States. That number has already doubled and is expected to hit over 22% by 2050.
This collection of ads will teach you HOW to sell to a prime demographic in direct response.
BONUS #7: 100 Money Blueprints
Would you like to dial the wealth creating power of your copy up a notch or two? Then there’s no one better to learn from than copywriting legend, Gene Schwartz!
It’s like having a copy legend stand over your shoulder, feed you ideas, and speed your ads along to completion… all the while assuring your customers that YOU have the solutions to their most urgent problems.
BONUS #8: Amazing Money Making Tales
from the World’s Greatest Story Seller
DOZENS of story selling masterpieces that have made TENS of millions in sales! No theory. No fluff. Everything is the real deal.
This may be most valuable, money-making e-dossier you’ll get your hands on this year.
BONUS #9: You’re helping me get in Drayton’s good graces.
“Outrageous flatterer?” Drayton’s said that of me. I can’t help it… the man’s that good.
Yours for bolder response,
(Sonoran Desert, USA)
866-863-4850 (Toll-Free in North America)