Updates, Registration Link & How-To Videos

This is an unlisted page excluded from search and analytics tracking and will be the place for archival updates, in addition to the member site.

Here is the REGISTRATION LINK for the membership website with 24 months of access.

Please email me at lawbrn@gmail.com if you’re looking for something specific, including custom research.

I’ve worked with many big health and beauty companies around the world, so I’m set up to help you in terms of research, sourcing heavyweight proof elements from preeminent academic databases, like ProQuest with 333,552 publications, as well as scouting winning products and promos, both domestic and international.

Long form copy is the center of it all, be it online, direct mail, DRTV or print. It’s worth paying attention to what the best of the best consistently do, like this Healthy Directions’ Winter 2023 catalog.

Example: here is some of the best direct mail catalog copy for supplements companies with large product lines.

Healthy Directions was sold for $195 million in 2014 and bought back just over three years later for $46 million LESS, after the acquirer, Helen of Troy, ran sales into the ground by abandoning the long form copy that built the company.