Believe it or not…
This 18-cent airmail envelope with the red, white and blue border could be worth a fortune to you… IF you know how to deploy it.
Interestingly, airmail, as a class of mail, hasn’t even existed in the United States since 1977.
It was replaced by First Class postage which was three cents cheaper. The same is true in most of the rest of the world with domestic postage.
And yet today, more than ever — in a world of constant clutter and digital distractions — the airmail envelope is IRRESISTIBLE to prospects.
In fact, it’s the SPEARHEAD of what may be the world’s HOTTEST “kitchen table” business for 2021 and beyond.
Shoestring Direct Mail Startups!
Whether you’ve already got a flourishing business…
You’re in pivot mode or…
You’re starting from scratch…
We all need a SECRET WEAPON or two for a world sinking into greater uncertainty and chaos.
This BRAND NEW video series could be your SAFE HARBOR for 2 BIG REASONS.
First, DIRECT MAIL is the “final frontier” of fortunes and freedom… in a world of big tech tyranny. Zuckerberg can’t cancel your campaign… Sergey and Larry can’t de-platform you… and no one can outbid you for the price of a stamp.
And second, DIRECT MAIL is the surest method for getting THROUGH to, perhaps, the ONLY group you should focus on from here on out — PLAYERS WITH MONEY!
Not only are you less likely to have to chase them for fees… but more importantly… they handle MUCH LARGER transaction sizes.
That translates to BIGGER fees for you.
So forget about “one off work”… because the REAL cheesecake is in…
Speaking about the power of continuity and subscription selling, listen to this.
Back in March of this year, I stumbled into the office while my wife was on a Zoom session with billionaire, Norman Rentrop. (Thankfully, my dysfunctionality doesn’t frighten everyone off.)
Because she bridges an unusual gap of global finance professor and chess grandmaster, Norman invited her to speak at his annual value investor gathering, which happens at the epic Berkshire Hathaway shareholders meeting.
Norman is a remarkable man and I spent one of the most memorable days in recent years consulting with him and his COO, Daniela, up in Paradise Valley.
Norman got started in direct response at the ripe old age of 12 by placing small space ads in German newspapers. He once received a reply to an ad seventeen years after it was originally published! And on that consulting day, I was treated to the most incredible display of “market research” I’d ever seen. Norman, Daniela and I did a tour of the priciest spas and salons in Scottsdale.
Norman would walk in and say: “Good morning, I’m visiting from Bonn, Germany… would it be okay if I asked you a few questions?”
An attractive young manager would invariably smile and say: “Sure, of course!”
And by the time we’d left a few minutes later, Norman somehow elicited the shop’s monthly earnings, as well as its hottest selling products and services.
Back to the Zoom meeting.
As soon as I managed a few lines in my faltering German, Norman, true to form, put me on the spot.
Norman informed me the mighty Stansberry Research was the subject of a private equity deal. Then, he popped the question:
“Lawrence, what do you think the value of the deal is?”
This is one of those moments when you’re acutely aware your “street cred” is on the line.
And even though Norman was on the other side of the globe during the Zoom… with my wife sitting next to me and fixing her gaze on me after his question… we all might as well have been in the same room… only with the feeling of a big spotlight on your humble archivist.
I took a few seconds, which felt like minutes, to compose myself.
The first step was the company earnings. I’d recalled Stansberry being somewhere around $400-$500 million per year, but wasn’t sure if my info was out of date. Next was the multiplier. Since I didn’t have oodles of time to mull it over, I settled on a multiplier of “5.”
“Alright, $2.5 billion,” I said.
He smiled and said “Not bad!” it’s actually $3 billion. That was a huge relief, not that my salvation depended on it or anything. But I’ve always found in those situations, it’s better to go over (even way over) than it is to to guess low ball.
How did Stansberry go from one of many financial newsletters under the Agora umbrella to TOP DOG with a $3 billion deal in the works?
If you put me on the spot (again) besides incredible creative, I’d say Stansberry has excelled at SUBSCRIPTION SELLING in a way few have rivaled.
And it’s precisely continuity deals that offer the biggest potential… no matter where you’re located… no matter your current gig.
It all starts with getting YOUR FIRST continuity client
Forget about “imposter syndrome”… forget about “paying your dues”… forget about being anointed…. appointed or some stuffy “alphabet entity” bestowing a mystical title upon you.
…will show you EXACTLY:
– WHERE to find PLAYERS WITH MONEY (PWMs)… most likely to say “YES”
– The world’s greatest POSITIONING SECRET that SMASHES all resistance… and forever exorcises “supplicant syndrome”
– An irresistible “DONE FOR YOU” offer PWMs can’t say “no” to… once they qualify
– The ULTIMATE deliverable (whether you’ve been writing copy for 30 years… or 30 days) that SETS UP the coveted monthly continuity… and is guaranteed response getter
– The “OFF LABEL” resource from a $4.7 BILLION company you can mine for business development in almost ANY market.
– Why the terms “copywriter,” “consultant” and “direct response fill-in-the-blank” are the KISS of DEATH when launching a “shoestring startup”… and the positioning BREAKTHROUGH that could be worth millions to your bottom line… over your business lifetime.
– Secrets of “closer-less selling” for PWMs that qualify
if you’re a freelancer, business builder or entrepreneur… it’s not 2005 anymore.
Could be worth a fortune to you, whether you have a flourishing business… you’re hankering to launch one… or you’re somewhere in between.