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From the days of
the “LOA” craze

Case Studies in Cash Creation

“Will your retirement dreams be in ruins when the Reagan Era gives way to the Recession of 1989?”
“I ‘Bearly” Made It Out Alive”
A Hidden GEM of An Advertorial for an UNUSUAL Product (10th Year Running)
Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)
“Burn This Letter”
“How Almost Anyone Can Profit From Inflation, Recessions And Depressions”
Charlie Allen’s AMAZING Golf & Fishing Advertorials
“I Love You, Lawrence Bernstein” & Titillating Teaser Copy (Plus “Please open this envelope as soon as you have read my letter)
Why Some Copywriters Are STILL Making Bank With This 66-Year-Old Headline!
“She was detained by border control because of the extremely effective anti-aging facial care invented by her daughter” (Secrets of Swipes That SELL!)
Inflation Rocket Train “Accelerating Fast” (Plus “Bullets That Bring It” for Info Products)
“Dawn of the Entrepreneurial Golden Age”
“Had ENOUGH?”
Fight Tech Neck
My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
“Released to the Public: Bags of Vintage U.S. Coins Dating as Far Back as the 1800s!”
Business vs. Biz-Op… The “MEDIUM OF MONEY” in Marketing from (Marshall McLuhan)… “Cheap Tricks” & The World’s Greatest GRABBER! (Part 1 of 2)
Lead Magnets That LAND 150,000 Paying Subscribers (UPDATE)
Book Selling Bonanza & The Irresistible Offer
Joint Pain Print Ad With JUICE (June 2022)
How to Hook 3 MILLION Paying Subscribers!
“The Secret to Attracting Money”… and the L.O.A. Craze from Yesterday
“My breathing is clear.”
$20 Million Book Bonanza (Multi-Channel Sales Madness)
Blockbuster BITCOIN Book Bonanza for 2022
The Power of a HOT Offer Headline… Like This One for a Financial Newsletter
Requests for this Massive Magalog from Yesteryear… Topic Makes Publishers Nervous Today
“Why Are Women Being lied to About Their Hair Loss” (Long Copy Direct Response Ads vs. Direct Response Brand Ads)
“Get up to $100,000 MORE From Social Security!”
The Multi-Millionaire’s Little Black Book of Sure Thing Profit Secrets
“X-RAY FILM DO NOT FOLD”
“Lazy High School Drop-Out Gets $ 3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
THIS Copywriting Element Was 50% Responsible for Company’s Meteoric Rise to $250 Million
The World’s Most Expensive Book and Selling “The World’s Most Expensive (Blank)”
Blockbuster VSL and KILLER Email Campaign: “153 Stock Kill List Released…” (More MAGIC Subject Lines)
Perfect “Proof Element Headline” for Selling $310,000 Books(!)… Plus, the World’s Worst “Response Bleeder”
Secrets of an Eternally Young Beauty Brand of One (UPDATE)
Marty E’s AMAZING Advertorials and Soft Offer Selling Sensations
Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!)
This 9-Letter Word Turned a Potential Best Seller… Into a Remainder Bin Book
“One Weird Trick” for REVIVING “Clickbait” Subject Lines That SELL!
“Weird Herb Shocks Doctors…”
“I need to pee 10 times a day, and it’s like a leaky faucet”
“The Side Effects EPIDEMIC”
How To Turn a “1-Page Catalog” Into An Advice Column Advertorial
20 Years And Counting… for THIS Anti-Aging Headline (And the POWER of the Question Mark)
Scintillating Makepeace INFLATION Piece (Retirement RED ALERT!)
“How You Can Get Super Rich In Commercial Real Estate”
12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
How to Turn Small Caliber Bullets into BIG Sales
Monster Eye Health Magalog
“It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
Draw the Pirate (And the Short Film Lauded by Gary Bencivenga)
Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
They Climbed “the Everest of Self-Help Mail Order Copy” (Develop a memory so powerful, you’re like a human computer!)
Age Erasers for Women… Age Erasers for Men
The Great Reset “Conspiracy Theory” and FORBIDDEN Direct Mail Leads
“Travel* Free As An Air Courier” (90’s Info Marketing Greatest Hit)
“Can a magazine accelerate you toward great success?”
Event Marketing MAGIC Case Study… Once Every 76 Years!
Why Some Women Will Pay Almost Anything… IF Your Beauty Product Has These 2 Things (Latest 2022 Print Ads)
“The Biology of Empowerment: How to Program Yourself to Success at a Cellular Level”
From $180 Million in Sales… to a Bright Orange Jump Suit… And 20 Years in the Slammer
What Are We REALLY Selling? (The Secret of 20-Inch Arms)
Professional Practice Marketing & High Ticket Selling at Its Finest
A Proof Element With STREET CRED… Selling Germ Warfare Reports… and Offer OVERLOAD
“Bulletproof Paychecks Mailed To You Like Clockwork For Doing Nothing”
Why Most “One-Pill-Wonder” Supplement Sellers FAIL… and How a Few Get Fabulously RICH
A BALLSY Textbox and FORBIDDEN Copy Theme… We’ll Be Seeing a LOT More Of… Soon-ish
Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
More Fundraising FUN… How the “Distressed Gentlefolk’s Aid Association” Fished for WHALES… In the Ocean of Print
“Tomorrow I’m shooting four beautiful models… and I’m being paid $400.00 to do it.”
“The death of courses?” My @$$! (112-Year Marketer Calls BUNK on “the Gurus”)
Saggy Jowels? Plastic Surgeon Says: “Throw Away Your Moisturizers And Do This Instead.”
Attack of the Killer TINYTORIALS
“Designer Clothes At Giveaway Prices” (Under the Radar British Female PHENOM)
“The International Man”… Still Going Strong After FOUR DECADES
“This is the advertising job you thought you’d never see advertised”
“KILLERS!”
Selling PAIN PILLS to Boomers and Seniors
“28 Surprising Facts That Are Contrary to Popular Belief” (More “Pushing the Premium” to Sell the Subscription)
PHANTOM Copywriting Comparisons & Mathematically Impossible Claims (Blunders Even the Pros Commit)
“Frankly, dear public, you are being robbed. This may be put crudely, but at least it is clear.”
Classic “Using the Premium to Push the Subscription” Selling
“Slim your body by using your mind!”
Crypto’s Next Trillion Dollar Coin
A Supplements Guarantee… You Can Take to the BANK!
“How to Build a Fortune That’s Impervious to the Stock Market”
Promise + Proof = Profits
Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
I Like This Headline… Too Bad No One Else Did
“The Greatest Trick This BLOCKBUSTER Biz-Op Ever Pulled Was…
Evergreen Money Machines and Book Club Bonanzas (“Is Your Junk Now Worth a Small Fortune?”)
Magic Subject Lines (INFLATION)
TINY TWEAK Transforms “Typecast” Promoter’s Product Into A Triumph

Coming Soon

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