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More Contrarian Copywriting

Case Studies in Cash Creation

  • “Last year I was going through a bitter divorce. I needed time to rest, and time to heal. So I only worked one week each month. I made $105,453.83”
  • “Like me… You can make really BIG MONEY at home watching TV — or just reading your daily newspaper!”
  • Smash Hit or Will It Get Smashed? (UPDATED)
  • The Big Bookalog That Launched a Thousand Copywriting Careers
  • Play It Again… Gary Ben!
  • Teaser Copy That Takes Names! (“When People Can’t Keep Their Mouths Shut, You Can Make A Fortune”)
  • “This club will change your life… for the better. I’ve staked my 20-year publishing reputation on it.”
  • “Popular CoQ10 Pills Leave Millions Suffering”
  • Great Advertising Lead from a Copywriting Natural (UPDATED)
  • “The Millionaire’s Secret”
  • “You can’t lose with the stuff I use!”
  • Subscription Selling Adventures with the Prevention Book Club! (Plus Fabulous Fascinations at the “The Food Pharmacy”)
  • “Federal Reserve Could Grab Control of Your Bank Account in Less Than 90 Days”
  • “World’s First ‘Make-Yourself-A-Millionaire’ Kit!” (Schwartz’s Never Ending Oeuvre)
  • Ogilvy Travel Advertising Triumphs (You’ll start where Americans are welcome when you visit Amsterdam first.)
  • Goosing Response With a FREE STUFF Bonus in 2023 and “The Yacht Owner’s Paradox”
  • Rocking Risk Free Trial Offers for Weight Loss in 2023
  • Luscious Lobster Gourmet Food Copy
  • “The Event Trading Phenomenon”
  • Event Marketing MAGIC Case Study… Once Every 76 Years!
  • Summer 2023 Supplements Sensation
  • Self-Help SLAM DUNK from Gary Bencivenga & Marty Edelston
  • They Turned OFF Direct Response Advertising… And Now Revlon’s GONE
  • “The DIRTY LOOPHOLE… that lets insurance companies refuse to cover your hospital stay!” (FASCINATIONS Funhouse!)
  • “Ogilvy Orchestration” In the Halcyon Days of Merrill Lynch (“How To Speculate in Commodity Futures”)
  • Textbook Men’s Health Pitch (April 2023)
  • “The Anti-Terrorist Portfolio” (Post 9/11 Mailbox Hit)
  • The “Miracle in Germany” That Makes Selling Simple
  • STAMPEDE of “37 Income Secrets” (Pushing Webinars with a 200-Page Lead Magnet)
  • “LIGHTS OUT!”
  • “The Vinegar ‘Cures’ just keep on coming”
  • Brilliant “Power of Demonstration” Supplements Ad… Makes Copy Take a BACK SEAT
  • “Life is short… or maybe not” (Hundreds of insertions for this supplements advertorial)
  • 5 Year Run for this Anti-Aging Headline with Full Page Insertions in Newsweek Magazine
  • GREAT Financial Lead that Reaches through Time… (And sounding the trumpet LOUD and often!) UPDATED
  • Which One Won? I have no idea!
  • DEPRESSION-INFLATION SURVIVAL PLAN
  • Keeping KILLER Controls Kicking… 14 Years Later
  • Is This the Single Best Biz-Op (And Pitch!) in the HISTORY of Internet Marketing?
  • Martin Weiss… Then And Now (“U.S. Gov’t Docket No. OP-1670 Exposes New Fed Power to Seize Control of U.S. Bank Accounts”)
  • Creative Thinking Workshop Sales Letter
  • “I was in Brazil a few years ago when they declared 1,000 cruzeiros equal to one new one”
  • Why they gladly pay $39.99 for a book they can get on Amazon for half the price (“Say NO To Nursing Homes”)
  • Copy Ideas… AFTER You’ve Scaled Everest (Plus Biblical Selling Secrets)
  • 20 Years and Counting for this $79 Ebook (UPDATE)
  • The Best Biz-Op Copywriter (Almost) No One Knows
  • “The kit is identical to one my friend paid a dentist $600 for and actually worked faster”
  • RIP Brian Keith Voiles
  • 44 Giant Pages of Course Creation Copywriting
  • My Copywriting “Blasphemies” Against Eugene Schwartz (Plus “A Used Advertising Book For $900?” and Selling Million Dollar Copywriting Courses)
  • “Which Ad Pulled Better?” (Schwab’s SUAVE Lead Gen Part 1)
  • “I Ate Less from the Very First Day!” (The Case of the Disappearing Weight Loss Winner)
  • “The New Pill for Memory Loss that helps make sure you don’t end up a mental ”vegetable!'”
  • Which Headline Won? “Panics And Crashes… And How You Can Make Money Out Of Them”
  • “It’s A Lot of Bull!” (More Contrarian Copywriting!)
  • Lipstick on a Pig Advertising During the Last Meltdown (“Real Estate Slowdown Triggers Investor Bonanza”)
  • “Will you survive the next crash?” (“Panics & Crashes and How You Can Make Money Out of Them”)
  • Down from Canada Came Tales of a Wonderful Heating Pad? (Plus the Exciting Wide World of Health Devices!)
  • “Will This Strange Antarctic Squid Solve America’s Memory Crisis?”
  • Testing 1-2-3… Testing 1-2-3 (SVB Collapse Swipes)
  • The Amazing Advertising Secrets of the Correspondence School… Above the Menswear Shop in Manchester (“Write Your Way To a New Career!”)
  • “Blasphemous” Books and Advertising Headlines?
  • “Do NOT Withdraw a Dime from Your Retirement Without Reading This First”
  • The Winner After a Battle Royale of a Year… (Part 1)
  • Fishing in the Shallow Waters of Newspaper Print in 2023 in the Trading Software Market
  • Testing at LIGHT Speed… On a Shoestring (“How to Make Yourself Judgement Proof”)
  • “Ronald Reagan Was Elected President of the ‘Titanic'” (Plus: Why “They” Hate Us)
  • “It’s déjà vu all over again.” (WINNING Copy Themes the BIG BOYS Bust Out)
  • “It’s nearly dawn in Washington, DC… a van rumbles up to the White House delivery dock…”
  • MAD March 2023 Magic Subject Lines
  • The Winner After a Battle Royale of a Year… (Part 2)
  • “I showed my 16-year-old daughter how to turn $10,000 into 110,000 in just 12 months…
  • “Amazing Money Making Tales from the World’s Greatest Story Seller” (UPDATED for 2023)
  • Secrets of APEX Predators… in the Print Ad Jungle of 2023 (Plus Dr. Sears’ “2-Second” RED PILL Secret for Boosting Your Brand in Any Ad)
  • SMASHING “Origin Marketing” Success Story (Featherspring International)
  • Get Ready for the… “YEAR 2000” BOMB:
  • 2010’s Advertorial Avalanche… and “Caveat Venditor!”
  • “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
  • Good Grief, Gary! (“An Open Letter To Every Man And Woman In America…”
  • HIGH TICKET Business Development Seminar (And Home Study) Selling from 1995! (PLUS the “Perfect” Pen Name)
  • “Do you run your own business…? Are you responsible for bottom-line profits of any enterprise?”
  • Jay Abraham Super Consultant Package (Textbook Home Study Offer)
  • “Swap this… For this… And Watch this happen…”
  • POWER Proof Elements You Can Take to the Bank… Forever!
  • The Great Heart Bypass Scam
  • America, 2024 (Long Copy Glance 8… Years Into the Future)
  • “Lazy High School Drop-Out Gets $3-Million Dollars While Relaxing in His Bathrobe and Slippers!”
  • “WARP SPEED WEALTH” (A Vintage Internet Marketing Direct Mail Promo)
  • “Letting Your Hair Down” with An Oddball Advertising Insertion
  • “But When Driving, These Sunglasses May Save Your Life!”
  • “High Above Sea And River Your Own Half-Acre Caribbean Villa Site On Jamaica’s North Coast”
  • Professional Practice Marketing & High Ticket Selling at Its Finest
  • Decades Long DM Control (1-Part Self-Help, 1-Part Biz-Op, 1-Part “the ONE Thing”)
  • SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
  • “Good Cop, Bad Cop” Copy… From the Retail Copywriting Kingdom
  • The “2 Bites at the Apple” Advertorial (“I Too Thought My Love Life Was Over Until I Decided Not to Visit My Doctor”)
  • RED HOT Risk-Free Trial Offer in 2023 (Plus… from “The Fine Print” to Monthly Continuity in Supplement Selling!)

 
 
 
 
 

Coming Soon

 
 
 
 
 
 
 
 

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