Build Swipe Back Better!

PLUS: The coming Internet “Kill Switch” and the
“Censorship Survival Guide for Marketers”

Dear Copywriting Comrade,

Perhaps the kindest thing one can say about our world leaders of 2021 is they’re not very imaginative.

Seriously, how did devils and despots come to power everywhere at once… presidents, prime ministers and premieres?

They just wrapped up COP26, a climate change conference in Scotland, where they flew to and from on over 400 private jets. Don’t worry. It’s for the greater good.

You’ve surely heard their alliterative slogan: “Build Back Better.”

There’s a plethora of compilations and montages of our ever capable leaders reciting this phrase… and they’re easy enough to find on YouTube… for now.

What gives?

Do all world leaders belong to some brilliant, Borg-like ad agency collective… or is there something else behind it?

I don’t know the answer, but I have a feeling old Klaus Schwab of the World Economic Forum does.

More later on “Mr. You’ll Own Nothing and Be Happy.” Onward.

Just the other day, I had a scintillating conversation about…

The state of the world in late 2021

My acquaintance is in the state of Victoria in Australia (home of my favorite premiere) and I’m now in the sprawling desert metropolis of Phoenix, Arizona.

Before TPTB (the powers that be) cranked up censorship and fear to the HIGH setting, I used to enjoy candid conversations like this.

 

 

 

He cheekily pointed out there’s a FREE hat

 

Orwell, Solzhenitsyn, Bradbury, Browning, Kafka, Huxley and Hoffer.

 

1984, A Day in the Life of Ivan Denisovich, Brave New World, The True Believer, Fahrenheit 451, The Trial, Dr. Zhivago, Ordinary Men.