What can I say? I'm as partial to British English as I am to alliteration... so maths it is. You could just as easily call this Direct Response Vs. Everything Else. Math Magic was classic winning direct response advertising. … [Continue reading]
Make Money Products + TV Spots = $330,084,354.70 Fine
Ah, Las Vegas... only marketing conferences and children's chess tournaments ever bring me there these days. But I vividly remember wandering around the bustling Electronic Retail Association conference at the Wynn in 2011. Matthew Lesko, the … [Continue reading]
Killer Lead Generation in 2021
Here's some of the HOTTEST lead gen... online... offline and in between in mid 2021. This is the latest from the company featured in the BILLION Dollar Lead Gen Lesson. And its delectable takeaway. … [Continue reading]
The Cheesecake Club
The Oyster Bar has been going strong since Grand Central Station opened in 1913. It's a seafood brand that's spawned locations on the other side of the planet in Japan. But this promo has nothing to do with seafood. Here's a pitch for a … [Continue reading]
Billionaire Put Me on the Spot During a Zoom… While My Wife Looked On (PLUS… 16th Anniversary of a SPECIAL Seminar)
Disclaimer: Don't take me for one of those guru types, as in... "Hey, I've got a bevy of billionaires on speed dial, lol!" Seriously, I won't name him, since what he shared isn't entirely public information, yet it's HIGHLY relevant for you, me … [Continue reading]
The Carpet Kings Direct Response Dossier (60 Giant Ads)
How do you build one of the largest retail enterprises on the East Coast and keep customers returning for decades? With some of the winningest retail advertising you'll ever see... fronted by powerful PERSONALITY in copy! … [Continue reading]
“Miracle Engineered Food” and Weight Loss Wonders from the ’90s
Step into this time machine for a trip back to weight loss advertising from the wild and woolly 1990s. But this isn't your random hyperbole-laden diet copy, penned by a shameless huckster, that dominated the times. No, this is the once mighty … [Continue reading]
Product Positioning in Beauty and Anti-Aging in 2021
Mere "beauty cream"... from Secaucus, New Jersey... or a high performance serum from Switzerland? One you can sell for $39... and the other you can stick a zero on the end... maybe two. If you've seen the “Swiss BIO DNA Cellular Regenerative … [Continue reading]
Self-Help Sucker’s Savory Swipes (Update)
I'm still a sucker for self-help products. I've got bookshelves loaded with 'em... from books to DVDs to (I'm dating myself) cassettes and VHS tapes. And of course, there are more than a few direct mail packages laying … [Continue reading]
Male Enhancement Pills Do They (Ahem) Really Work? (And Schwartz’s 5 Stages of Awareness)
It's amazing the Sunday newspaper print supplement, Parade, is still being published. Newspaper print in the U.S. is in its last chapter and it's only a matter of time before this standby, founded in 1941, becomes extinct. While flipping … [Continue reading]
“Why not cash in on the capital tied up in your house?”
Here the British equivalent of the Home Equity Conversion Mortgage (HECM) loan. This lead gen for the Safe Home Income Plans (SHIP) from Stalwart Assurance Company Limited ran in British tabloids in the 1990s. … [Continue reading]
The secret toll-free phone call that enables you to increase your dividend yield by 10-times or more
It's an upside down concept worth a look. It may have been Paul Michael who was the first to plaster a toll-free phone number at the TOP of his ad, above even the headline. I have helped all these people lose weight... and, I believe I can help … [Continue reading]
Power Positioning in Pictures
This 1982 print ad for Julian Snyder’s, The Way of the Hunter Warrior: How to Make a Killing in Any Market packs a wallop, especially when combined with this headline. … [Continue reading]
No! You Don’t!
Amazon’s Audible service has disrupted many publishers like Nightingale-Conant. Of course, if you ask me, I’ll take the old school company AND the direct mail package. … [Continue reading]
“But I only care about advertising in my own market!”
Would you like to know one of the joys of archiving winning ads, ? Whenever I find an ad like this, that had thousands of insertions from 1962 to 1975, I'm compelled to ask the question: Why was this ad such a SMASH hit? … [Continue reading]
Tossing Your Prospect in the Deep End of Enargia
Ah, back to enargia. Why do I keep harping on it? Only because some of the biggest mailers in the world use it as their go to creative approach. Just think of enargia like a swimming pool. With enargia, you're painting a picture that's so … [Continue reading]
A-List Copywriter Swipes THIS Classic Ad (Part 1)
Whoever thinks swiping is for lesser mortals couldn't be more mistaken. This ad first hit print in 1950 and it hails from the copy titan, Victor Schwab. "How I raised myself from a failure at 29 to become a $250 per day success" Of course, … [Continue reading]
Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
This direct mail package might as well have been written a lifetime ago, instead of the the early to late 2000s, when it mailed heavily. Look at all that's changed. … [Continue reading]
Mastermind Marketing Masterpiece
Here's a whirlwind, 24-page pitch from my friend, Doberman Dan. This sales letter is an exemplary coaching and consulting promotion almost 10 years after it mailed. Doberman Dan is on a (very) shortlist of marketers and direct response thinkers … [Continue reading]
Killer Layouts… Rabid Response & Multi-Readership Paths
Many copywriters like grabbing the spotlight. But never underestimate the power of a good layout and a great designer. It can make all the difference when it comes to copy getting READ. Why is this advertorial laid out like the front page of … [Continue reading]
Mel Martin “Father of Fascinations” 40-page Swipe File (Swiping A-Z Video Series Part 2)
"In the early 70s, Mel Martin was hired as a copywriter by Herb Nagourney, the toothy publisher of The New York Times book division whose business was built on running coupon ads in unsold space in the Times. While there, Martin created what Edelston … [Continue reading]
25 Year Product Evolution and “Immunity Support Spray”
You've got to hand it to these guys for the way they adapt to the times and vigorously test. This is the latest wrinkle of a product that's been sold by direct response since 1996. Here's the control ad that ran just a month ahead of this test … [Continue reading]
The Secret to Becoming a Kitchen Table Millionaire
Here's a financial mailbox hit that's reminiscent of The Perfect Retirement Business. Both of these winners from yesteryear have STRONG business opportunity overtones. "Don’t fall for the “get rich quick” hype. I want to give you the … [Continue reading]
Find out how thousands of Australians finally lost weight after trying everything else
This isn't the kind of ad you see any longer today, neither on the West Coast of the United States nor the Gold Coast of Queensland. But it's one heck of a story selling ad. "The date was 18th March 1983. The curtain was about to go up on … [Continue reading]
“Unpatriotic” Screw the Recession Blueprint… Proven, Tested, 93-Pages, 4-DVD’s—FREE!
(Yes, believe it or not, DVDs still play a role in lead generation, even today.) Looking for business development and lead generation ideas for 2021? Look no further than 2010! Ecclesiastes proves right again: "Nothing is new under the sun!" … [Continue reading]
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