Lawrence, have you lost it? Yes, likely I have, but here's the lowdown anyway. This case study will show you every trick in the book for getting blockbuster testimonials. … [Continue reading]
Let me give you the secrets of FEARLESS CONVERSATION!
Ad legend, John Caples, wrote about the most effective advertising appeals way back in 1932. Here they are: … [Continue reading]
Wall Street is Scheming $17 Billion from Retirement Accounts and Covering Up These 49 Retirement Income Tricks
Lots of brands in the book publishing world have seen meteoric rises only to fade out with time. Here are a few that come to mind. Men Are from Mars, Women Are from Venus Chicken Soup for the Soul The 7 Habits of Highly Effective … [Continue reading]
David Ogilvy Sells Shell By the Seashore
Ogilvy's copy laden corporate advertising from the halcyon days STILL has staying power today. David Ogilvy's brother-in-law, Rosser Reeves, may be remembered as the father of REASON WHY advertising, but every Fortune 500 ad that came out of … [Continue reading]
“Joe Biden Can Make You Rich” (Customer Ascension and Subscription Extension)
You've got a paying subscriber to a newsletter or a membership site. Now what? Here's a short and sweet 4-page promo to paying subscribers, offering them a one year subscription extension when they respond for a $179 manual. And if "Yes, … [Continue reading]
“There’s money buried in your backyard. And you don’t need a shovel to find it.”
You may recall the “H-Bomb on Paper” response booster, . It was the secret weapon for many "in the know" print advertisers for what seemed like eons. (By the way, I swiped this concept many times, including for a postcard campaign during … [Continue reading]
Outlawed for 41 Years — Now Legal Again (UPDATED)
When you've got a direct mail package that's killing it in the mail, it makes sense to give it a roll in print. Of course, this ad from the mid-2000s wouldn't be a likely newspaper insertion in 2021. … [Continue reading]
Secrets of Unstoppable Packages… And Bringing their FIREPOWER to Other Markets
Marketers in countless industries are captivated by and rely on direct response. The great thing about direct response is once you think you've "seen it all"... something NEW will come along and grab your attention. Ditto for the boredom … [Continue reading]
New Hoard Discovered!
If there's one thing you can learn from copy in the coins and currency market, it's how to tap into nostalgia and the collector's spirit. Here's a current 2021 offer for 1776–1976 Eisenhower Bicentennial Dollar 20-Coin Rolls. GovMint.com is one … [Continue reading]
The Fifth Greatest Trade Of All Time
There's no shortage of trading pitches either online or in direct mail. But this one boasts a BIG idea that makes it memorable, years after it successfully mailed. The headline is ingenious. Why? Because this clever copywriter has already … [Continue reading]
BUILDS STRONG INFO-BUSINESSES 12 WAYS
Here's a seminar marketing classic from Dan Kennedy and company from the halcyon days of the info summits. What can you learn from this package? Building a BIG, familiar, over-arching THEME that ties everything together... and makes for one FUN … [Continue reading]
If you’d like a wealth of new insight on 10 centuries of brilliant music, read this ad…
For educational advertising and home study marketing that SELLS -- this company is the gold standard. … [Continue reading]
Greek Inventor’s Eardrops Could Make Hearing Aids Obsolete By 2023 (UPDATE)
This ad for an unusual supplement product... ear drops... continues its niche success in 2021. The product is one that most prospects in the hearing market are unaware of -- drops that can help with hearing. This early stage of market … [Continue reading]
Massive Maths Membership Model
What can I say? I'm as partial to British English as I am to alliteration... so maths it is. You could just as easily call this Direct Response Vs. Everything Else. Math Magic was classic winning direct response advertising. … [Continue reading]
Make Money Products + TV Spots = $330,084,354.70 Fine
Ah, Las Vegas... only marketing conferences and children's chess tournaments ever bring me there these days. But I vividly remember wandering around the bustling Electronic Retail Association conference at the Wynn in 2011. Matthew Lesko, the … [Continue reading]
Killer Lead Generation in 2021
Here's some of the HOTTEST lead gen... online... offline and in between in mid 2021. This is the latest from the company featured in the BILLION Dollar Lead Gen Lesson. And its delectable takeaway. … [Continue reading]
The Cheesecake Club
The Oyster Bar has been going strong since Grand Central Station opened in 1913. It's a seafood brand that's spawned locations on the other side of the planet in Japan. But this promo has nothing to do with seafood. Here's a pitch for a … [Continue reading]
Billionaire Put Me on the Spot During a Zoom… While My Wife Looked On (PLUS… 16th Anniversary of a SPECIAL Seminar)
Disclaimer: Don't take me for one of those guru types, as in... "Hey, I've got a bevy of billionaires on speed dial, lol!" Seriously, I won't name him, since what he shared isn't entirely public information, yet it's HIGHLY relevant for you, me … [Continue reading]
The Carpet Kings Direct Response Dossier (60 Giant Ads)
How do you build one of the largest retail enterprises on the East Coast and keep customers returning for decades? With some of the winningest retail advertising you'll ever see... fronted by powerful PERSONALITY in copy! … [Continue reading]
“Miracle Engineered Food” and Weight Loss Wonders from the ’90s
Step into this time machine for a trip back to weight loss advertising from the wild and woolly 1990s. But this isn't your random hyperbole-laden diet copy, penned by a shameless huckster, that dominated the times. No, this is the once mighty … [Continue reading]
Product Positioning in Beauty and Anti-Aging in 2021
Mere "beauty cream"... from Secaucus, New Jersey... or a high performance serum from Switzerland? One you can sell for $39... and the other you can stick a zero on the end... maybe two. If you've seen the “Swiss BIO DNA Cellular Regenerative … [Continue reading]
Self-Help Sucker’s Savory Swipes (Update)
I'm still a sucker for self-help products. I've got bookshelves loaded with 'em... from books to DVDs to (I'm dating myself) cassettes and VHS tapes. And of course, there are more than a few direct mail packages laying … [Continue reading]
Male Enhancement Pills Do They (Ahem) Really Work? (And Schwartz’s 5 Stages of Awareness)
It's amazing the Sunday newspaper print supplement, Parade, is still being published. Newspaper print in the U.S. is in its last chapter and it's only a matter of time before this standby, founded in 1941, becomes extinct. While flipping … [Continue reading]
“Why not cash in on the capital tied up in your house?”
Here the British equivalent of the Home Equity Conversion Mortgage (HECM) loan. This lead gen for the Safe Home Income Plans (SHIP) from Stalwart Assurance Company Limited ran in British tabloids in the 1990s. … [Continue reading]
The secret toll-free phone call that enables you to increase your dividend yield by 10-times or more
It's an upside down concept worth a look. It may have been Paul Michael who was the first to plaster a toll-free phone number at the TOP of his ad, above even the headline. I have helped all these people lose weight... and, I believe I can help … [Continue reading]
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