Newspaper print was on its way out long before early 2020, but these last 18 months have really expedited the process. The "80/20 of newspaper print" seems much more like 95/5 since most national advertisers (who happened to largely be supplement … [Continue reading]
The Ultimate Membership Retention Newsletter from THE Legend (Food Copy That Sells)
This is without a doubt one of the GREAT food membership newsletters that rides along with members' quarterly product shipments. And it hails from one of the greatest advertising copywriters ever to pick up a pen. … [Continue reading]
The MAKEPEACE MAGIC Series (High Ticket Info Products)
It's funny. I recall getting this direct mail sales letter from Clayton Makpeace, like it was last month. But even this boomer brain recognizes it was way back in 2007. What a GOLDEN era for copy! … [Continue reading]
The Case Against Swiping Part 1 (UPDATE)
(SEPTEMBER 2022) I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe... foundation for the promo... that leapt to the fore. Here's a hypothetical to demonstrate how powerful this little known headline is. … [Continue reading]
“A pencil, a piece of paper and sixty seconds a day can bring YOU virtually everything you want out of life.” (UPDATED)
What's so great about EVERGREEN products... those you can sell over and over again... even years from now? Precisely that. You don't need to reinvent anything in five or ten years (twenty or more sometimes!) and even the ads for such products … [Continue reading]
Secret Underground Legal Practices Manual & Mega Self-Protection Package
Crisis copywriting, fabulous fascinations and legal loopholes that protect the average citizen... from the scoundrels, sharks and charlatans out to rob his money... steal his home... and sue him back into the stone age. Here's one of the … [Continue reading]
HELP! (1-Word Headlines That WIN)
The 1-word headline has a long response grabbing history. Too few marketers test it. Headlines like: * HELP * WANTED * OBSCENE The advantage of the one-word GRABBER is obvious. … [Continue reading]
Deadly Special Forces “Killing Arts” Just Released!
Mailed in 2009 and signed by "Anonymous," here's the setup for "Lethal Termination Tactics." "You don't know me ... and I'm not gonna tell you who I am. And I won't even bother wasting your time with a fake name. … [Continue reading]
Kiss Your Blocks Goodbye!
Sometimes you don't need reams of copy to sell a solid product, especially when it's backed by a luminary like the late Wayne Dyer. And an evergreen topic like this will ALWAYS sell because everyone hits stick points. I Know What to Do, So Why … [Continue reading]
“Inflation Rocket Train Accelerating Fast”
"Tonight we're gonna party like it's... 1979!" That is if your idea of a party is spiraling inflation, soaring crime, oil supply disruptions and foreign policy fiascos. In many ways, 2021 is reminiscent of '79 and this subscription renewal … [Continue reading]
Why spend years accomplishing something that you could achieve in only a few months… or even weeks?
There was something magnificent about marketing in the pre-Web days. Like these packages from Nightingale-Conant. You'd get one of these in your mailbox and if you were impulsive enough to open it immediately, you could count on the next 20 … [Continue reading]
“Too Clever Copywriting” That Defies Reason
I love the creativity that comes with health and beauty copywriting. - "Lunchtime facelifts" - "Gastric bypass in a bottle" - "Tummy tuck pills" Though these metaphors test the boundaries of credibility, they're pretty commonplace. But … [Continue reading]
Why Do Patients Stop Dying When Doctors Go On Strike
Here's a beautiful new bookalog from the fine folks at Bottom Line... still mailing in August of 2021. Did you notice there's no question mark after the headline, ? Nothing is a "small thing" in copy, especially with a headline. I wonder if it … [Continue reading]
It’s Hard to go AWRY… With “Reason Why”
"Reason why" may not be as popular of an advertising approach as it was a few decades ago -- and for this very reason -- it can pack a wallop. So many advertisers these days are just phoning it in. Not this ad. … [Continue reading]
A Massive Market Trend is Forming… (Penny Pitches that Pull)
You know how penny stock pitches work. What seems like it's for offer is NOT the real thing being offered. Have a look at Boiler Room on Paper… 5,832 Word Penny Stock Pitch for the lowdown on this market. For now, here's the latest penny … [Continue reading]
The Drugs No Senior Should EVER Take (Abandoned domains that COST thousands in lost sales)
Talk about an irresistible headline... This bookalog may be from yesteryear but the product is still front burner HOT and sells like hotcakes to this day. The Drugs No Senior Should EVER Take The shocking BLACKLIST of dangerous … [Continue reading]
How A Dirt Poor Auto Mechanic Accidentally Discovered The Simple Secret Of Getting Filthy Rich In Phoenix Real Estate…
I met Ron LeGrand at the late Corey Rudl's "Wedding Seminar" in Los Angeles in 2004. Corey was a shinning light in the world of marketing, but his life was cut short in a racing accident. Everything about Corey was fast. On the second night, I … [Continue reading]
Harvard Graduate’s Vocabulary in just 15 minutes a day!
Verbal Advantage was a force to be reckoned with. They mastered the driver of the PRESTIGE appeal in advertising. Here's one of their turn of the century full page ads in the nationally published, Newsweek magazine. … [Continue reading]
The World of Cheese (Epicurean Continuity Clubs)
Attention Cheese-Lovers... Gourmet Cooks... Creative Hosts... Lovers of International Foods! Now enter the wonderful WORLD OF CHEESE as a member of the world's foremost international cheese institution. This insertion may be almost a … [Continue reading]
More Lead Gen Lessons from Littleton Coin
If you ever find lead-gen boring, you're not paying attention. Because there are countless markets in direct response and an infinite variety of lead magnets. And sometimes you can learn more from a direct response player OUTSIDE your normal … [Continue reading]
Set Up a WEALTH MACHINE that fills your pockets with $100,000 a year or more while you kick back and watch the money roll in steadily!
This 9 x 12 envelope pulls no punches. There's teaser copy galore and the apropos STACKS of c-notes -- no confusion what this is about! … [Continue reading]
How to Shelter Your Money In a Swiss Bank
Here's the 1971 ad written by Dan Rosenthal for Harry D. Schultz’s book, What the Prudent Investor Should Know About Switzerland and Other Foreign Money Havens. Arlington House Publishers were top flight financial advertisers in the early 1970s. … [Continue reading]
“I challenge you to read this paragraph in 5 seconds.”
Here's one of the great power of demonstration ads of all times. Why? Anyone who picked up a newspaper was conceivably in the target market for Reading Dynamics. … [Continue reading]
It’s About to Rain Hammers (Subscriber Reactivation Offer)
There are COUNTLESS reasons why subscribers fall by the wayside. Plain old inertia -- a tendency to do nothing -- often tops the list. Here's one of the most RELIABLE ways newsletter publishers can WIN BACK those subscribers who've fallen … [Continue reading]
Supersonic Headline Breaks the “Response Barrier”
This headline continues it's domination in print since it first hit the tabloids in early 2020. This full page insertion is from the July 25th, 2021 edition of Parade Magazine. … [Continue reading]
- « Previous Page
- 1
- …
- 19
- 20
- 21
- 22
- 23
- …
- 41
- Next Page »