Here's a prime specimen from what could be the last vestige of print advertising. And please, it's cosmetic jewelry! This is a PURE offer backed up by scintillating and concise copy and, of course, great pictures. The days of "fishing with … [Continue reading]
AdWords On Paper (Personal Injury Lead Gen… UPDATE)
In May of 2018, I gave a presentation to Perry Marshall's peeps. Up until a few days before the webinar, I was stuck. What could I talk about that would be RELEVANT, but almost unknown to most? Ah, AdWords On Paper! Yes, I know it's not … [Continue reading]
The Old “Take This Test or Quiz” Response Booster (Is poor sleep sabotaging your nights … and days?)
Here's a great example of the "take this test" copy involvement device. And it worked like a charm in this promo for the dietary supplement for better sleep, fittingly named Sleep Dissolves. It commences with an enargia setup. ✓ It's 2:40 … [Continue reading]
“Americans can finally grow hair so thick ‘It will cover up your bald spots,’ says top US Doctor”
Here's a BREAKTHROUGH ad that's had over 4,000 insertions since August of 2020... and CONTINUES its domination in print a year later. The supplements market in newspaper print is a mere shell of what it was in mid-2019 because of the collapse in … [Continue reading]
Napoleon Hill 2.0
Winning wealth creation packages never get old! And when it comes to Napoleon Hill, there's always the next generation poised to discover yesteryear's treasure trove. You've gotta love the envelope teaser copy. • How a strong SEX DRIVE could … [Continue reading]
All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
As Rosser Reeves noted: "A gifted product is mightier than a gifted pen." This evergreen book is a textbook example of that quote. Over thirty years later Getting Straight A's is still touted by students and parents alike. This ad had … [Continue reading]
“Quadruple Your Money In the Internet Apocalypse of 2001!” (Makepeace Magalog Feast)
Who's my favorite "tag team" in direct response? If you twisted my arm, I'd have to go with Clayton Makepeace and Martin Weiss. Clayton is forever enshrined in the pantheon of direct response legends and his long time client, Martin Weiss, was … [Continue reading]
Hibernating Headline: Tales of the Tiny Pill
It's the tried and true "tiny pill" response booster. It was a HUGE headline in print between 2010 and 2014. Currently, it's hibernating. … [Continue reading]
“Faux Issue” Mailbox Control (The Truth About CBD Oil)
This fake (faux, please, it's gentler!) issue mailing continues to be a winner for Bottom Line Health. It resembles a Bottom Line Health issue, yet its job is to SELL the prospect on responding to the perennially WINING offer of 3 FREE … [Continue reading]
“How Big Media & Tech Have Destroyed America”
You don't build a newsletter that lasts for over a half-century without taking a STRONG position. So if you want to avoid the bumps and bruises that may come with the newsletter business, there are plenty of other markets and products to choose … [Continue reading]
“The Most Important Blood Sugar Secret Nobody Has Ever Heard of…”
Here's a long time control from the mighty Nutri-Health, before the company was acquired in the mid 2010s. It's no coincidence that the supplement sellers with the strongest copy have had some of the biggest paydays, take Health Resources for … [Continue reading]
“FREE MONEY” This Headline Works… No Really (Part 2 of 3)
Here's one of the epic Moneysworth ads that appeared in the thousands back in the 1970s. The copy also ran into the thousands of words with double page spreads, via the flowing ink from the prolific pen of Ralph Ginzburg's wife, Shoshana … [Continue reading]
Great Leads That Rake In Response (23¢ Life-Saver)
This blockbuster lead from Clayton Makepeace is likely responsible for untold tens of millions in supplement sales because it's been knocked off so far and wide. A longtime subscriber offered me a small fortune not long ago to track down the … [Continue reading]
“Your Place At Our Private Table”
This may not be a high ticket offer, but it boasts a strong PRESTIGE appeal in the mold of the Bonner Private Portfolio. "I’d like to invite you to join us at special kind of “round table.” At this table, you’ll meet millionaire businessmen and … [Continue reading]
“FREE MONEY” This Headline Works… No Really (Part 1 of 3)
I've gotten around a bit in the direct response world. I had two great phone conversations with Boardroom founder and marketing legend, Marty Edelston, after I sent him this ad collection. His passion for direct response was still red hot in … [Continue reading]
Thomas Hall’s Direct Mail Guides and Sales Letters (The Original “Inner Circle” Marketer)
This is nearly 250 pages of the "secret" direct mail legend, Thomas L. Hall's reports and sales letters. There were many direct mail marketers, including Gary Halbert, who learned the ropes about direct mail marketing from his Direct Mail … [Continue reading]
“Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!” (Part 2)
This is NOT your everyday direct mail package. It straddles the markets of biz-op, self-help, mind dynamics and a little bit of Maria Duval for good measure. Most would dub it "esoterica." … [Continue reading]
20 Year BLOCKBUSTER Headline in Foreign Language Learning
Audio-Forum ran this campaign for TWENTY solid years, starting in 1977. The great Don Hauptman was the genius behind it. ¿See that inverted exclamation point at the beginning of the headline? Quoting Rodney Dangerfield... ¡That little … [Continue reading]
One of the GREAT Product Lines in Direct Response History
This is surely not your first time coming across those mighty Vikings of health and beauty product lines that vanquish, New Nordic. Here is one of their latest half page insertions that's making the rounds in October of 2021. There are few … [Continue reading]
“The Billion Dollar Offer Checkbox” and “Transcript Copywriting”
''The Next Two Years Should Generate More Wealth Than the Previous 20 Combined! 'If it were anyone else who said it, I would have dismissed this prediction as nonsense.' -- Bill O'Reilly INSIDE: See how to claim TWO bestsellers WITHOUT paying … [Continue reading]
“Going ALL IN” in Newsletter Marketing (Textbook Customer Ascension)
There's no anonymity or "playing it safe" as a newsletter publisher. Unlike the pills and potions in the world of health and beauty, but without the massive markets, the newsletter business obligates the publisher to "put it all on the table," … [Continue reading]
2 Capsules Supports Crystal Clear Vision At ANY AGE (STRONG 2021 Supplements Control)
The eye supplements category may not be as prominent as blood sugar, digestion or joint pain but, it's a bustling market with an endless supply of prospects looking for an edge with dietary supplementation. This visually impressive magalog for … [Continue reading]
How To Literally Write Any Size Paycheck You Like, As Often As You Like… Without Hiring An A-list Copywriter, In Any Economy
Here's a 2021 spin on a mature market familiar to all of us in direct response -- the copywriting game. With the draconian public health restrictions (at last!) beginning to recede (at least in many parts of the States) it's time to get back to in … [Continue reading]
“We are going to take things away from you on behalf of the common good.”
Here's an interesting package that mailed ahead of the 2016 US presidential election. Given the worldwide public health policies, restrictions and mandates -- which seemingly mushroom by the day -- the timbre of this piece has more than a little … [Continue reading]
Do you have any of these coins in your pocket?
What a great lead with a WIDE fishing net... ready to pull in almost any reader. You can certainly see the influence of Paul Michael's amazingly evergreen, “How You Can Make a Killing in Coins” in this direct mail package. Few writers can … [Continue reading]
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