$297 Today, $2,997 Sunday Night
An URGENT MESSAGE for my long-time subscribers
From: Lawrence Bernstein
Sonoran Desert, USA
Dear Friend,
Because you’re a long time, valued customer…
I’ll skip the warmup and get straight to the point
First, let me say thanks for sticking with me for all these years. Without great customers and clients like you, I don’t get to do what I do… which admittedly seems mighty strange to most folks.
But who cares.
As marketers and copywriters, we may not always get the credit, but we hold a special place as…
The middlemen between prospects and dreams!
Because you’re never just selling a product or service — your offers bring ORDER to the lives of your prospects and customers — even if just in those moments they inhabit the world of promise and possibility in your ads.
And since ideas are the lifeblood of direct response selling, here’s a way to get your hands on EVERYTHING… and dominate like never before… in the rapidly approaching 2024!
But this offer turns into a pumpkin on Sunday night at 11:00 pm Pacific time.
ALT-HEALTH Direct Mail (397 DM Packages) |
FINANCIAL Direct Mail (247 DM Packages) |
SELF-HELP Direct Mail & Print (298 Ads) |
“The $150 Million Blueprints” 21-hour "house training" videos. From indebted, basement-run company to 4,000% growth… and a $150M per year |
Ad Money Machine 90-Day Membership (Hundreds of Case Studies in CASH Creation) |
HEALTH & BEAUTY (2,044 Print Ads) |
BIZ-OP (119 Print Ads) |
Crème de la Crème Controls in Health, Wealth & Self-Help (122 DM Packages) |
From $400K a month to $8M... Clayton's protege's copywriting conquest |
"Direct Response Players Vol 1: 40 years of scientific direct response advertising and over a billion in sales" (213 pages) |
Luxury Real Estate copywriter's $2 BILLION in sales system |
"Clayton's Control Stash" In-house control archive from a dozen companies that weaned today's A-Listers (Mails in November) |
BILLION DOLLAR BOYS' Swipe File (388 Print Ads and DM Letters) |
INVESTING & TRADING (409 Print Ads) |
"Direct Response Players Vol 2: Little Known Response Boosters and Secrets of Long Running Control Ads" (241 pages) |
RETAIL Copywriting Controls (379 Print Ads) |
"Direct Response Players Vol 3: World’s winningest print ads in retail, real estate, financial, fundraising and more" (180 pages) |
FASCINATION FILES (3 Volumes 275 Pages) |
HEALTH & BEAUTY "ARSENAL" (107 Winningest Ads RANKED 1-5 1981-2023) |
What’s more…
I’ll send you something NOW… and LATER.
And the package I’ll send you ahead of our American Thanksgiving holiday… on November 23, 2023 is truly:
One of a kind in the world!
It’s the in-house control archive from the legendary Clayton Makepeace… that was used to train Clayton’s then proteges and copy cubs.
One of Clayton’s proteges contacted me in 2010 when Clayton was winding down the Total Package…
And asked if I’d like a GIANT box of the copywriting controls from over a dozen different companies.
Needless to say, I needed no arm twisting.
Careless as it sounds, I lost track of it and only recently rediscovered it my archive room.
Forget Spanish galleons and sunken treasure.
Clayton’s in-house control archive will arm you to WIN the battle of ideas for years to come.
Because today’s A-Listers and superstar entrepreneurs feasted on this very advertising ambrosia.
In fact, the protege who shipped me:
Clayton’s “Secret Control Stash”
…took his current client’s revenue from $400,000 to $8 million a month.
It’s worth repeating
From $400,000… to $8 million a month!
For reasons of confidentiality, I cannot reveal who he is…
But the “copywriting nitro” he added to his client’s promos ignited their sales by 4,000%.
When you get this MASSIVE package in November… you’ll see how… and why!
And he learned it all at “Clayton’s corner” in Waynesville, North Carolina — the copywriting clearinghouse to the universe.
Bottom line? You get it all.
Magalogs, tabloids, bookalogs, envelope packages, newspaper mailings with…
All the GIANT concepts…
that can keep tender and juicy Thanksgiving gobbler on your table for years to come.
Grab 150+ of the HOTTEST controls from the time, including the following companies: Rodale, Nutri-Health, Safe Money Report, Bottom Line, Health Resources, Agora, Soundview, Healthy Directions, The Dines Letter, Sun Chlorella and many more.
The overwhelming majority of these are NOT in any product I’ve promoted before… and some of them even have DATA about the mailing’s performance.
(NOTE: This is not any of the material sold by the Total Package, rather the magalogs and direct mail packages from a dozen different companies at the time. Clayton’s corner in Waynesville, North Carolina was the copywriting clearinghouse to the universe and many of the biggest mailers of the time “deposited” their hottest money making controls at the “Bank of Makepeace.”)
Best of all, you’ll get:
THE TREASURE MAP!
… where I’ll guide you to the most profitable gems in Clayton’s control stash… they make the Hope Diamond look like costume jewelry.
Once you taste a bite of these morsels from the world’s finest copywriting “tasting menu”… you’ll wonder how you lived without it.
It’s all here…
With treasure map in hand, here’s what you’ll discover:
– An ARSENAL of mailbox marvels that got this company SNAPPED UP for $225 million in 2017
– Promos that pulled down almost 2 MILLION subscribers in three years for a health newsletter
– The secret business development letter that yanks down $13,000 profit on a mailing that costs $1,500 MAX…
– KILLER campaign that quadrupled the active subscriber base to a financial newsletter over a three-year period – and made it the largest $99 newsletter in the industry
– The most RIPPED OFF headline in alt-health history… from a supplements magalog that mailed over 10 MILLION times… plus 21 control packages that helped this supplements company sell for a GIANT payday
– The tabloid sized MAILBOX MONSTERS that kept this company churning out $150 million a year in sales… for years
– And so much more!
Save $2700 on the Whole Enchilada…
But you must reply by Sunday at 11:00 pm
And if you’re one of the first 11 to reply…
I’ll send you a piece of direct response history, an original paper-and-ink control package from Clayton’s secret stash!
Keep it on your desk as you devour this Thanksgiving feast of copywriting feasts…
and visualize the BUMP in response you’ll get across the board once you put what you learn into practice!
Don’t delay… go to the checkout page to secure yours NOW!
10 seconds that will change your life!
In the next ten seconds… you’ll decide whether to pull the trigger on this offer… or let it pass you by.
But I want you to know something. Because you’re one of my “green beret” customers (and friends!)… you don’t risk a dime on this.
And if you’re unhappy for any reason… you can keep the drive… I’ll refund your payment… and still send you the Thanksgiving Present for the copywriting ages in November.
Fair enough?
Yours for bolder response,
P.S. I’ll send you your “Thanksgiving Present” in November as a separate shipment… a tasty one at that.
Breakthrough Business Technologies, Inc. All rights reserved.
6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
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