Never before released…

I’ve spent a MILLION on swipes
so YOU don’t have to

YOUR LOGIN & PASSWORD will be emailed at 8:00 PM Pacific Time TODAY, 4/4/18

To claim your MEGA-BONUS… Follow THESE 2 STEPS

First off, if you’ve already jumped on board, congrats! I’ve got you covered.

To receive this bonus, you must check out through this link. Your order receipt must be dated March 15th or after.

Once, you checked out, you’ll get a receipt for the Mentorship Program from Multi-Channel Marketing.

Forward your receipt to: lawrence(at)directresponsedomination.com You’ll receive your login and password by email on Wednesday April 4th.

Also, after you’ve claimed your spot in the Mentorship Program, you’ll receive the blockbuster archive, The 100 Greatest Ads for 2018 within 24 hours. Why wait? It’s time to get on board this train!

Dear Marketing Friend,

[dropcap]Y[/dropcap]ou DON’T NEED these 1,797 winning ads.

Even if you’re a professional advertising copywriter.

It’s like trying to drink from a firehouse.

But I’m going to give you ALL of them anyway, because ONE DAY… you may just need them.

But for now, I’m going to hand you the BIGGEST money making advantage anyone’s ever concocted for driving response at will!

And I claim no powers of genius in creating this — just dogged determination in tracking down the world’s most powerful response boosting secrets.

Let me explain.

No matter whether you’ve been writing copy for 30 days or 30 years…

No matter if you’re a rookie writer or an A-lister… founder or freelancer…

No matter your industry or specialization… city or country…

Even if you’ve invested a million or more on marketing and advertising resources…

If you sell anything… anywhere…

Then this is the ONE thing that could make all the difference… for systematically lifting your response rates in 2018 and beyond.

Take a look at this graph.

The 120 Year direct mail advantage to CLOBBER your online competition

This is the advertising course every serious online marketer should be given before they go into business.

Why?

Because it’s the OLD SCHOOL know-how marketers used to make fortunes with… for a CENTURY before the Web.

And when you translate this fire-power to your online advertising… LOOK OUT!

But it gets better.

If you’re outside North America, I can promise you this… no competition within your sphere of influence has even a fraction of this know-how.

How do I know?

Let me tell you.

There are a horde of Commonwealth marketers who can swab the floor with me.

They’re Herculean marketers… and I’m not going to compete with them anymore than I’m going to press four plates on the bench press.

BUT…

I’ll tell you this.

When it comes time to fortify their coffers with money making ideas… they come to me to get the latest and greatest American direct response.

Just think of the power of this in the non-English speaking world.

Even though some of my colleagues abroad are eager to remind me…

America is a SCREWED UP country!

I spent a day with my friend Gino from Germany last year.

He was reserved all day during business hours… but after dinner and drinks… he shared what was on his mind.

My reply?

“Gino, we’re not discuss politics tonight, let’s keep our eyes on the prize — money making advertising. Prost!”

But even if Gino’s skepticism about the States is right — one thing is for certain — America is still the KING of the hill when it comes to direct response advertising.

So why not take advantage of it?

Glad that’s taken care of!

So, wherever you’re located… and whatever your business… you’re about to make a QUANTUM LEAP.

Welcome to…

The advertising money machine

These are BIG IDEAS.

Using them in the wrong place… and in the wrong way… is like using a grenade to shoo away pigeons.

Please deploy them ethically… and for goodness’ sake, have a good advertising lawyer give you the green light before you run with them.

These are MONEY MACHINE Ads — or M.M.A. — and they’re laden with all the speed and power of Mixed Martial Arts.

Your prospects MUST submit.

So, don’t even look at the other ads in this collection of 1,797 gems… till you’ve absorbed just a fraction of these MMA blockbusters.

They’re ALL you need to leapfrog over 95% of competitors who dare show up.

Ready? Let’s go!

EXACTLY the appeal you should use to market OPPORTUNITY to boomers and seniors. (MMA Package #58)

The BREAKTHROUGH package from 2017 almost any business can use to COMMAND 3 TIMES MORE readership (MMA Package #19)

The BIGGEST winner in financial advertising history… to the tune of a MILLION NEW CUSTOMERS. (MMA Package #98)

THE EQUALIZER! Wanna beat an A-Lister? Don’t go up against one! But seriously for 95% of us… this 24-page PDF report will hand you the EASIEST bump in response you’ll ever experience. Give me your most fatigued and over the hill sales letter… and this one will SHOCK it back to life. (MMA “The Equalizer”)

HIGH TICKET! Every secret for busting out of your comfort zone and selling products for MULTPLES more than everyone else. Bountiful examples. (MMA “High Ticket”)

MAGIC MULTIPLIER! Would you like to take a franchise from a handful to HUNDREDS… and do it in short order? Learn exactly HOW from these 28 examples. (MMA “Magic Multiplier)

THE SECRET… for boosting ANY online display ad… ANY print ad… ANY direct mail piece. How? ONE PICTURE. No, it’s not an unclad man or woman… get your mind out of the gutter, would ya? And please… clear it with legal counsel first. (MMA “The Secret”)

FORGET AMAZON! Well at least for a year or two. Every secret you’ll EVER need for RETAIL ADVERTISING THAT SELLS. 257 red hot examples. (MMA “Retail Rules!”)

I don’t know about you… but I’m getting exhausted from all of this!

Just a FEW of these BIG IDEAS will forever change the way you look at money making advertising.

And you’ll learn more from just ONE of these winners… than you would from ten textbooks of theory.

Let’s mush on, shall we?

10 YEARS in the mail… and this magalog REFUSES to die. And you’ll know why. (MMA Package #113)

An IRRESISTIBLE type of lead your prospects are COMPELLED to read… no matter who you’re selling to (MMA “Simply Irresistible”)

BOOMER BILLIONS. Every secret you’ll EVER need for selling to boomers and seniors. 141 examples (MMA Boomer Billions)

“AdWords on Paper.” The secret for using print to get HOT leads for 90% less than your competition. I’m presenting to Perry Marshall’s peeps about it in May. But why wait? (MMA “AdWords On Paper”)

CRIMINAL CLOSER’S Manual: The Feds shut them down… but not before this rogue firm booked $250 million in sales. This 76-page training manual was mandatory reading for employees. (MMA “Criminal Closers”)

“Dentorials” that pull. The world’s greatest dental advertising. (MMA “Dentorials”)

BREAKTHROUGH package from 2016 that nearly broke my mailbox. (MMA Package #62)

And waaaay more… as the kids say.

To claim your Advertising Money Machine… just follow THESE 2 STEPS

First off, if you’ve already jumped on board, congrats! I’ve got you covered.

To receive this bonus, you must check out through this link. Your order receipt must be dated March 15th or after.

Once, you checked out, you’ll get a receipt for the Mentorship Program from Multi-Channel Marketing.

Forward your receipt to: lawrence(at)directresponsedomination.com You’ll receive your login and password by email on Wednesday April 4th.

100 Greatest Ads for 2018

Here’s something to dig your teeth into after claiming your place in the Mentorship Training.

Your link and password to this massive collection will be sent within 24 hours of receiving your receipt.

SHEEP get slaughtered. The investment ad that nailed the sales psychology of winners versus losers faster than any financial print ad in history. (page 100)

BLOCKBUSTER ad’s been printing money for over 5 years… so does the knockoff on page 24. (page 23)

Still a MONSTER lead in 2018. Why? It SELLS news and piques curiosity. (page 10)

“Good cop, bad cop” retail control. (page 86)

BANNED now back. Promoter used this ad format to fill seminar rooms from coast to coast. (page 62)

Practice building promo took them from a handful to hundreds. (page 40)

3,059 insertions for this “tinytorial”… without changing a word of copy. (page 39)

The ultimate “reason why” headline. (page 95)

The birth of a BILLION dollar business started with this ad (page 47)

This response booster plays on nostalgia and disaffection. GUARANTEED readership. (page 4)

BORING BOOKS? 328,099 book club ad insertions in the history of print. And Classics Club offered the most prosaic of titles from the likes of Plato, Aristotle, and Marcus Aurelius. Secrets of BIG IDEA ads that transcend the product for sale. (page 61)

Most powerful headline in the history of medical advertising? (page 42)

Dead plastic surgeon’s diet DYNAMO. (page 30)

Foolproof knockoff insurance. (page 83)

Dental lead gen so good… he never ran another ad for 25 years. (page 43)

They laughed at his 4-day work week idea… till he sold $80 million worth of tires. (page 87)

HUNDREDS of insertions with this time tested response booster. (page 5)

The birth of a supplements biz that sold for $100 million four years later. (page 11)

Concept over copy? This one hit it out of the park. (page 13)

Little known response booster’s been pulling in print for over 50 years. (page 19)

Prospect parlance that paves the road with response. (page 27)

Why this unique column… originated in 1690 could be the HOTTEST advertorial format you test in 2018. (page 35)

Secrets of the irresistible offer. (page 74)

TIMELESS response booster… though little known. (page 54)

Greatest “power of demonstration” ad in history? (page 57)

Outrageous challenge advertising. (page 68)

London lawyer’s underground epiphany in 1960 to €278 million in CASH raised in 2015. (page 79)

Greatest “story seller” in history. (page 70)

One idea alone… from just one ad… could be worth a fortune to you.

I’ve handpicked this selection of blockbuster ads for you to download within 24 hours of claiming your spot in the Mentorship Program.

Some of these ads killed it in 2017… others are from the distant past… waiting to be reborn as a hot, new response-getting promo.

This is just an Hors d’oeuvre till April 4.

Your link and password to this massive collection will be sent within 24 hours of receiving your receipt.

Why not grab the greatest money making advertising collection to go ALONG with the HOTTEST business model for 2018?

“I love receiving packages from you. You’re like a Direct-Response Santa.”

(Dr. Karl Blanks, Chairman and Co-Founder of Conversion Rate Experts with clients including: GE, Lloyds, Apple, Google, Facebook, Amazon, Sony, Vodafone and PayPal)

“Thanks to your guidance, my business is booming. I literally have more clients than I can handle.”

(Financial copywriter, received 1/18/13. Awaiting permission to use his name.)

“If I told you how many times I made my investment back I would lose all credibility.

Lawrence, I really have to thank you for your very clever and powerful marketing tool. The tool responsible for our surge in sales!

Every company — direct response or not — should get their hands on it. If you don’t make at least 25 times or more on your investment I don’t think you opened the package and followed the step by step instructions.

(Direct response founder, Anonymous)

“God, Lawrence, I really appreciate your stuff, so here’s a testimonial:

If you want to succeed gloriously in this business (assuming you have any talent, of course) sit down for a month and read, learn and practice the principles you unearth in this treasury of great stuff. Marvelous!”

(Drayton Bird, Direct marketing legend, London)

“You’re one crazy dude to do all this work, but until you get therapy, I’ll take advantage of it with glee!”

(Dr. Jack Booman, Leading Chiro copywriter, Spring Grove, Minn.)

“As a marketing enthusiast and dedicated student of the craft, I’m constantly searching for valuable insight and information. And once I found YOU (many years ago) I felt like I had finally found what I was looking for.

I was right.

Since that day, EVERY marketing strategy, sales system, retention model, acquisition model, process, advertisement, etc., that I have executed started with FIRST referencing one or more elements from you,
your website, or your partners. From my own house ads to ads for my clients, the foundation of everything I have done began with listening to your teachings, or the teachings of those that you reference/endorse. Dead or alive.

I now own and operate a successful digital ad agency with over 50 employees (give or take a few employees depending on economics 😉 and feel as though I owe you more than a bit of gratitude for my success.

(Digital agency founder, received 1/7/14, prefers anonymity)

“I get loads of emails from online marketers looking to sell me stuff to improve my marketing, but I trust Lawrence to deliver quality every time.”

(Jamie Sylvian, London)

“By the way, Lawrence, I should thank you directly…

Back in early November, Michael Masterson and I gave a speech at the AWAI Copy Bootcamp in Delray that dealt, in part, with the value of focusing on one theme rather than many in headlines and leads.

And the example I threw into our Powerpoint came directly from your website (attributed) where you compared two products for better vision. Naturally, I don’t remember much about the convoluted example. But the better version came from Gene S., “Your Eyes Can Heal Themselves…”

I don’t know where you find this stuff, but the examples were invaluable at making a strong point quickly.

I hope some of the 300-400 people present took my advice during the talk and went looking for your site.”

(John Forde, A-List copywriter and Parisian)

“Lawrence is the world’s greatest direct response researcher.”

(Gary Bencivenga, Copywriting legend)

This is REALLY GOOD STUFF! Also, GREATLY, appreciate the fact that you blew up the examples and published them in a Tabloid format.

Not everyone would go to the expense of doing that, but its the BEST way to see these examples. Thanks, AGAIN, for making this course available.

(Real estate marketing guru, Name withheld)

“Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.”

Dr. Ivan Carney, Temecula, CA

“My jaw is literally black and blue from hitting the floor over and over again as I got to see the techniques you’ve uncovered. I never dreamed many of these things were even possible, let alone how easy you’ve made them. The word ‘miraculous’ comes to mind.”

(Ken McCarthy, System Seminar Founder)

“If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”

(Drayton Bird, David Ogilvy said of him: “Drayton Bird knows more about direct marketing than anyone in the world.”)

“I want to take a moment to thank you for providing these updates. You are one of those rare marketers who supports his customers LONG after the sale.

(Karl Barndt, Kuncketown, Penn.)

“I want to thank you very much for coming out to Paradise Valley. It was a great day together with you. We very much appreciate your deep knowledge, insight and love and passion for the history and present of our industry.”

(Norman Rentrop, Founder Rentrop Verlag, (€123 million annual revenue) Bonn, Germany)

“Lawrence, you are probably the most dedicated direct response scholar I’ve ever met.”

Tony Flores, Financial Copywriter and longtime #1 to Clayton Makepeace

“I think you’re a genius.”

(Christian Godefroy, European direct response legend)

“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you.

I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon.

Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”

(Rich Silver, Crow Moon Marketing, Dahlonega, GA )

“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”

(John Forde, Paris)

“If Lawrence has got a product for sale, you should get it!”

(Marty Edelston, Direct response legend and Founder of Boardroom Inc.)

You get what you pay for in life.

Sometimes you get MUCH more. That’s the promise of direct response, isn’t it?

Because direct response is all about achieving what outsiders consider the impossible.

Jump on board now.

Yours for bolder response

P.S. Why wait? This offer wouldn’t need to be half as good to be worth doing… would it?