Dear Markting Friend,
Congrats on picking up Clyde Bedell’s “How to Convert White Space Into Advertising That Sells” from Michael Senoff.
It’s a treasure trove of evergreen scientific advertising discoveries every bit as relevant today.
Here are the 7 SMASHING BONUSES for your fast response.
Right mouse click on the ORANGE LINKS and “Save file as” or “Save target as” to download these PDFs. It may take a few moments so please be patient.
BONUS #1: The Sales Liberator
No matter your industry… no matter whether you’re doing a direct mail drop to a million… or an email blast from your kitchen table to 500… this (almost) LOST 100 year old response boosting secret could lead to your biggest breakthroughs of 2019… and beyond.
I claim no genius for it. The greatest ad agency you’ve never heard of came up with it during that devilish era known as patent medicine.
One swipe file… five legends of direct response advertising.
Here are 98 pages of the CREAM of the crop from: Claude Hopkins, John Caples, Robert Collier, David Ogilvy and Eugene Schwartz.
These “founding fathers” of direct response launched some of the biggest brands in history.
This rogue firm brought in a quarter billion in sales at its peak… till the Feds shut them down. This “closer’s manual” was required reading for every employee including the janitor. The firm and its lead character Jordan Belfort were portrayed in the film, Wolf of Wall Street.
BONUS #4: “The Fascination Files”
Do you know the difference between bullets and fascinations?
Bullets… good bullets… make your prospects wonder IF your product works. Fascinations make your prospects wonder HOW your product works. You’ll learn the art and science of fascination writing… from the “Father of Fascinations” in this 40-page compilation.
This 245-page manual comes from the largest book publishing enterprise ever in existence.
For decades, marketers trekked from all corners to the Library of Congress to get a look at a rare copy. This deluxe edition contains an even rarer swipe file.
BONUS #6: The Billion Dollar Senior Swipes
LARGE file alert! This one is near 250 megabytes. Right click on the above link and “Save file as” or “Save target as” to download it.
Almost every product and service under the sun can be found in this GIANT 129-page collection of ads.
In 1950, people 65 and older made up only 8% of the population in the United States. That number has already doubled and is expected to hit over 22% by 2050.
This collection of ads will teach you HOW to sell to a prime demographic in direct response.
The PASSWORD is “doc” You must enter the PASSWORD to open this PDF!
DOZENS of story selling masterpieces that have made HUNDREDS of millions in sales! No theory. No fluff. Everything is the real deal.
And there one IMPORTANT point to add. The actual number of insertions is at least TEN fold higher than what is listed in the PDF. It has taken a while to figure out what the likely number of insertions is compared to what shows up in a newspaper archive.
Yours for bolder response,
(The world’s most obsessed ad archivist)
P.S. If you find a KILLER idea in this collection that’s given your response a LIFT… I’d love to hear about it.