Magic Headlines Volume 2
Companion Swipe File

Dear Marketing Friend,

Congratulations, you’ve made a great choice by picking up the companion swipe file to Magic Headlines Volume 2.

You’ve can now follow the power of the “Magic Headline” throughout the entire ad, see how the pros pay off the headline in the body copy and look at the linkage between copy and the product being offered.

Large file alert! The zipped file is 248 megabytes, so please be patient while it downloads.

Right click on the link and “Save target as” or “Save link as” to download the COMPANION SWIPE FILE to your computer.

Notices about the Volume 2 updates and future volumes will be sent to your email address on file.

Yours for bolder response,

Lawrence Bernstein
(The world’s most obsessed ad archivist)