The technology may be new — an app or streaming online course instead of paper and ink or cassettes — but the market has been around for over a century. [Continue reading]
“Don’t you wish your brain worked like it did 10 years ago?”
"THINK If you could do one thing today to improve the health and function of the most important part of your body at no risk ... Wouldn't it be smart to do it? … [Continue reading]
“Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
Even if you never dip your toe in the waters of the weight loss market, you can ALWAYS learn something from a successful ad. And this one had THOUSANDS of insertions from 2014 to 2019. … [Continue reading]
“ONE-TIME Inflation-BUSTING Sale” (A “Boomer Bribe” and Renewal Selling in a Mad, Mad World)
Here's a stellar example of subscription (renewal) selling for a newsletter in our current inflationary world. There are some things our customers and prospects can afford to be without during an economic squeeze. No matter what you're … [Continue reading]
“I can’t believe it’s a hearing aid!” (SMASHING British Print Ad)
Here's a full page insertion that's been big in the UK for over a year. Notice this is an old school two-step ad with two response mechanisms: Freephone and postal mail reply coupon. This Hidden Hearing ad for "spectacle hearing aids" … [Continue reading]
The Evergreen Category of “Old Wives’ Tales” and Home Remedies PLUS the Art of Bonus Overload (UPDATED)
Inspiration abounds in the world of direct mail marketing... with things like: - Bonus overload - Fascinating "see-page" bullets and... - Dimensionalizing the value of an offer... so your prospect is eager to buy NOW … [Continue reading]
“Introducing Keto CBD” (Will this headline win… or get stoned?)
Canna LS is going on five years (as of April 2024) in the ever dwindling pages of newspaper print in the USA. This advertiser has a strong presence in this market and always brings something worthwhile to the table of copywriting ideas. … [Continue reading]
“You’ve Made It. But Are You Too Tired To Enjoy It?” (High Ticket Supplement Selling)
Here's a Second Opinion supplements lead making the rounds in April 2024. Dr. Frank Shallenberger's newsletter excels at using the publication as a springboard for pushing supplements products. This is one of those "fix the root cause" pitches. … [Continue reading]
Stock Trading SAAS Superstar
Want to learn how to sell software as a service aka SAAS? These guys have been doing it since 1988. They're one of the biggest mailers in the trading software category. … [Continue reading]
“Learn how to use cayenne pepper to cure 17 big diseases!”
This package mailed in 1997 from Sam Biser's "University of Natural Healing." … [Continue reading]
Brazilian Jujitsu Chiro Copywriter’s “TINYTORIALS” Triumph
It feels like only yesterday that I was standing atop the Saint Regis Roof and Penthouse chatting with the great Carline Anglade-Cole and the "Brazilian Jujitsu chiro copywriter" during Gary Ben's Retirement Seminar in May 2005. Pardon the … [Continue reading]
“‘Invest’ 30 Days in This Personality Makeover, It Works!”
"SNAP! Change Your Personality in 30 Days" is a pretty whimsical title, even for a big-promise self-help book. While the ad copy for this offer is classic book advertising... any 20th Century advertiser would recognize... the goal is loftier, as … [Continue reading]
“Stop Reading As They Did 100 Years Ago”
Woody Allen once said: “I took a course in speed reading. They taught me how to read down the center of the page. At the end of the course I read ‘War and Peace’ in 20 minutes. It deals with Russia.” But Evelyn Wood’s Reading Dynamics was no … [Continue reading]
The Greatest WIN-WIN Lead Gen Campaign in History!
Great advertising ideas are timeless. They're independent of technology, platforms and the latest shiny objects. Here's a classic campaign. How do you build the biggest and best known speed reading franchise in history? By riding popular … [Continue reading]
The Follow-Up Direct Mail Pacakge for a $10,487 Specialty Product
You've just mailed a 124-page bookalog for a high ticket offer... And the prospect hasn't responded. What should you do? … [Continue reading]
One of the Greatest U.S.P.s You’ll Ever See (Dr John La Tourrette, RIP)
What do advertising and martial arts have in common? A lot actually. The world of general advertising is still largely clueless about sales. Many advertisers never make an offer or ask for the sale, so they have no idea whether their ad's been … [Continue reading]
SMASHING “Origin Marketing” Success Story (Featherspring International)
Successful selling is about so much more than big promises or features and benefits. Fundamentally, it's a connection of one human being to another, whether it's an in person, one-to-one sales presentation... or selling remotely … [Continue reading]
Which One Wins… Aspiration or Desperation? (The Man on the Mountain and High Ticket Hair)
The worldwide hair care market amounts to a whopping $91.2 billion in 2024 and continues to soar higher. In all likelihood hair care products have been around since the time of Cleopatra over two thousand years ago. So while these 1990s and … [Continue reading]
Where Are They Now? (Stan Weinstein and the “Professional Tape Reader”)
Stan Weinstein was a veritable one man band in the investment newsletter business in the 1970s and 1980s, amidst publishing giants like Value Line, The Wall Street Transcript, and the Merrill Lynch Market Letter. Weinstein's Professional Tape … [Continue reading]
“Popular CoQ10 Pills Leave Millions Suffering”
I realize it's a bit of an exaggeration to say Dr. Al Sears is the "last man standing" in print newspaper advertising in the States in 2024. But not buy much when you consider there were ten fold the number of newspaper supplement ads a decade ago … [Continue reading]
Fund Launching FUN… from the Investment Guru Who Called the Crash of ’87 & Lived in the World’s Most Expensive Flat
The late Martin Zweig was far from being the biggest investment newsletter publisher and advisor. But his reputation of being RIGHT, more often than not, superseded what the Zweig Forecast lacked in paying subscribers. … [Continue reading]
“How To Be Gourmet Cook in One Easy Lesson” (The Seasoning for Cracking Copy)
Kudos to the copywriter who cooked up this cracking space ad back in 1982. He or she left no spice out from this rollicking advertising recipe. The frontman for this promo is Gayelord Hauser, the decades long health and beauty guru to the … [Continue reading]
“Pay Less for Everything! (Or Get It Free!) (Copy That Turns “Bargains Booklet” into Revenge Getter!)
Here's one of the current champs (April 2024) in the "Save Money & Rebates" category. This package kicks off with a quote often attributed to Sam Walton: "I was asked what I thought about the recession. I thought about it and decided not … [Continue reading]
Gary’s BIG Backend Bucks & SMASHING “Stick Letter” (4 steps for turning $39.95… into $289… into $4,046)
Here's Part II of the amazing Halley's Comet commemorative coin case study. It's the ESSENCE of what being a COMPLETE marketer is all about. … [Continue reading]
“Are You Ready for the Energy Shock of All Time?” (Irresistible Envelopes)
This package is for a penny stock that has long ago been delisted for a newsletter that never existed, not really. In almost all cases, the penny stock pitch you get in your mailbox will offer a newsletter for sale, in this case Andy Carpenter's … [Continue reading]
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